Michael Lewis, Author at Active Web Group - Page 7 of 7 Skip to content

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About Michael Lewis

Michael is the Creative Strategist at Active Web Group, where he develops and implements digital marketing strategies. He creates content and implements public relations & link building tactics, while orchestrating paid advertising campaigns, and managing various social media channels to further all brand initiatives. He received his B.A. in Public Relations and Advertising from SUNY Buffalo State.

How to Use Social Media for Advertising

Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising.

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Recent Articles

  • Strategies to Increase Conversions Along the Buyer’s Journey
  • How to Reach Customers Through Social Media in the Age of AI
  • 5 Smart Tips to Optimize B2B PPC Advertising on a Limited Budget
  • How to Dominate Short-Form Social Media Videos: A Guide to Social Video Marketing Success
  • How to Analyze the Causes of Organic Traffic Declines

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  • Services
    • Digital Marketing Services
      • Conversion Rate Optimization
      • Reputation Management
      • Video Marketing Services
      • Long Island Digital Marketing
    • Search Engine Optimization – SEO
      • Content Development
      • Google Analytics Services
      • Local SEO
      • Long Island SEO
    • Web Design
      • eCommerce Development
      • Long Island Web Design
    • Web Development
    • Ecommerce Web Development
      • Shopify eCommerce
      • WordPress eCommerce
      • Magento eCommerce
    • Email Marketing
    • Google Ads/Paid Search
      • Google Shopping
    • Social Media Marketing
  • Work
    • Portfolio
    • Case Studies
    • White Papers
    • Resources
    • AWG Client Testimonials
    • AWG Reviews
  • About
    • Testimonials
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    • Contact Us

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