Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More Read More »
About Michael Lewis
Michael is the Creative Strategist at Active Web Group, where he develops and implements digital marketing strategies. He creates content and implements public relations & link building tactics, while orchestrating paid advertising campaigns, and managing various social media channels to further all brand initiatives. He received his B.A. in Public Relations and Advertising from SUNY Buffalo State.
How to Position Your Brand for Maximum Efficiency
June 28th, 2017
This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More Read More »
How to Build the Right Messaging Strategy for Your Brand
June 13th, 2017
Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More Read More »
How to Build Your Brand from Scratch
April 25th, 2017
Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More Read More »
Strike Out Competitors and Become the Yankees of Business
April 12th, 2017
Some might hear the name “New York Yankees” and think of the Bronx Bombers as a sports team, forgetting they’re a (successful) business. So, other than their history and success on the field, why are the Yankees seen as more than just another Major League Baseball Team? Excellent Branding! Let’s look at a few traits... Read More Read More »
Tips for Creating Effective Social Media Ads
April 6th, 2017
It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More Read More »
How to Boost Revenue with Content Marketing
April 4th, 2017
Why Content Marketing? With the digital world full of brands promoting themselves with sales and gimmicks, the masses are beginning to see past the smoke and gravitate towards voices that they trust. Consumers are sick of being ‘sold’ so they’re relying on their gut-reactions, forcing brands to earn their attention with excellent content. What exactly... Read More Read More »
Does Ivanka Trump Need to Rebrand?
March 8th, 2017
Due to political boycotting, clothing retailers, starting with Nordstrom have begun to drop Ivanka Trump’s clothing brand. Consumers are associating Ms. Trump’s clothing line with her father’s controversial policies. As a result, her business has taken a major hit. Putting politics aside, Ms. Trump needs to review her business strategy and assess the direction she... Read More Read More »
Why Your Brand Should Take Advantage of Virtual Reality
February 7th, 2017
Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More Read More »
