About Michael Lewis

3 Sources to Boost Your Persona Research

October 18th, 2016

The most effective marketing campaigns require extensive preparation before moving into specific strategies. Effective initiatives and campaigns are developed from an understanding of your goals and objectives. Funneling these goals and objectives into detailed marketing personas has become a popular and efficient way of understanding target audiences and assisting marketers to channel their efforts directly... Read More Read More »

3 Free PR Strategies to Make Any Campaign Better

October 7th, 2016

Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More Read More »

How to Set Your Email Marketing Budget

August 22nd, 2016

Applying the correct budget is one of the most important factors in creating a successful email marketing campaign. If your budget is too high, you will overspend and lose money, if your budget is too low, you will fall short on your goals. If you are unsure about setting your email marketing budget, follow these... Read More Read More »

What You Need To Know About the Google Ads Update

June 16th, 2016

Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital... Read More Read More »

The Key Differences Between Digital and Traditional Marketing

April 28th, 2016

Traditional Marketing vs. Digital Marketing There are many misconceptions as to what digital marketing really is and how it differs from traditional forms of marketing. The question often asked is, which is more effective? Both have their pros and cons, however digital marketing offers greater data tracking options so marketing spend can be allocated more... Read More Read More »

Active Web Group Builds Trust with Game Day

April 21st, 2016

“The Office Triathlon of Fun… and Trust”, hosted by Long Island Digital Agency, Active Web Group has just ended, and the final results are in! But before we get to the final scoring, let’s get a quick recap –  After picking their names out of a hat at random, Active Web Group’s contestants were designated... Read More Read More »

How to Use Social Media for Advertising

January 12th, 2016

Social media is how users share everything from delivering important world news to funny cat pictures. It also affects how users make purchasing decisions. Just as consumers once relied on print ads and televisions spots, social media is where customers are getting information about products. Due to this shift, brands have to think about how social media can be leveraged for advertising. Read More »

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6

Let's Discuss your Digital Marketing Goals

We will contact you within one business day. Ready to talk now?
Call (800) 978-3417