Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget.
Guest Blogging
Aside from its value in exposure, guest blogging is also very helpful for Custom Link Building (CLB) efforts. The real question here is ‘how do you find the right guest blogs to write for’? It’s all about establishing and maintaining relationships with the right connections. In this case, pitching reporters and blog owners for topics on personal areas of expertise can be very helpful long-term. In the event that they lack solid topics for you – they might be more inclined to point you in the right direction if you have established a good relationship.
The benefits of guest blogging, you ask? Free exposure with useful links that lead to your website can help exposure and your search engine rankings, which can be twice as effective in boosting your digital campaign.
Sourcing Press Mentions
Using free programs like Google Alerts allows users to get news as soon as it hits the web. This gives a PR pro the opportunity to frame the news and make it about themselves or their client. The timeliness is what’s really key for these programs; the more time you have to prepare, the better off you are. You can also get the jump on your competition and be vying for exposure against a thinned herd of prospects. These programs can also be used to track your competitors’ press – this can provide insight as to what direction your company might want to take.
Benchmarking Competition’s Social Media
Social Media Marketing is evolving every day, and like other forms of advertising it’s about breaking through the clutter and getting noticed. While you’re always looking for the next big strategies, it can be very helpful to benchmark your competitors and see what’s working for them. Maybe they’re tweeting to fans more, or using more videos. Regardless, this is a great opportunity to get the idea that can catapult your social media efforts to the next level.
With so many free tools that allow you to analyze your content, you can compare your own data to your competition’s results. With free tools like Facebook Insights and Twitter Analytics available, it would be crazy not to take advantage of them! Once you compare the data, you’ll be able to use this knowledge to gain valuable organic traffic.
If you’re not satisfied with your social media accounts, call Active Web Group. We are a full service digital marketing agency that provide social media strategy and account management for businesses of all sizes and industries. We also offer responsive web design, SEO services, email marketing, PPC, and more! For more information: (800) 978-3417.
