social media trendsSocial Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques, and become aware of and master the latest changes to new and existing Social Media platforms.

Why You Should Stay Current

It’s important to understand why you should keep up with Social Media trends. We’ll begin by highlighting some of the benefits of having a Social Media mastery.

Being aware of and how to utilize the latest updates and trends from top platforms to benefit your website can keep you competitive and assist your business to get the greatest return on investment from every Marketing dollar.

For example, your brand could benefit from understanding and utilizing trends such as updates to:

  • Images/memes
  • Hashtags
  • Verbiage

How You Should Stay Current

Get Familiar

This might seem obvious, but your first step to understanding Social Media’s value to businesses is by using it yourself. You’ll soon see the user’s point of view, which can be beneficial when promoting your own content. Is there something that really annoys you about the objectivity of the steady content barrage on Facebook or Twitter? You can now keep that in mind regarding content for your business to have a better chance of reaching your intended audience.

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Like to be the first to know? You’ll appreciate breaking news stories! Set up tracking alerts for popular hashtags and news trends. This can be done via:

  • Twitter
  • Google Alerts
  • Instagram Explore Tab

For example, a major trending campaign like #ShareACoke can be followed and benchmarked for additional insight on how long-term campaigns affect user engagement. Utilize a/b testing to establish the most effective components for your own marketing campaign(s).

Subscribe to Trustworthy Blogs and Publications

The digital world moves extremely fast and places a premium on accessing the right information as quickly as possible. It’s best to get your information from trustworthy blogs and publications, such as:

  • AWG Blog
  • Social Media Today
  • Social Media Examiner
  • Post Planner
  • Content Marketing Institute

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Analyze Your Own Social Media Metrics

Utilize Social Media analytics for personal performance (use in addition to algorithm changes/updates and trending practices). This can also provide valuable insight as to how these new rules and updates apply to and/or affect your brand. The correct informational context is crucial, so it’s best to have an established method to understand and to deploy your data across all channels.

Social Media is an excellent tool for reaching your intended audience and for increasing your brand’s digital presence. If you’re not happy with the way your Social Media efforts are propelling your business forward, take advantage of a FREE Social Media Analysis from Active Web Group. Our experts will find ways to improve your strategy, boost efficiency, and increase revenue.

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2 Responses to How to Stay Current with Social Media Trends

  1. What a timely post Jessica. Staying current and on trend on social media us definitely important. By the way, you mentioned to use hashtags. I was wondering, how many do you suggest we use while not being too overwhelming?

  2. Hi Emmerey,

    Thanks for commenting! We recommend using no more than 1-2 hashtags on Facebook and Google+ and no more than 3 on Twitter. Instagram will accept as many as 30, but we recommend no more than 15, as it might appear like spam 😊