About Jessica Moreno

How to Dominate Your Market

July 13th, 2021

In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal... Read More Read More »

Should I Start a Blog in 2021?

January 8th, 2021

We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More Read More »

Want Optimal Value from Your Digital Marketing Budget?

May 5th, 2020

Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More Read More »

7 Ways To Optimize Your Landing Pages

February 14th, 2019

Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More Read More »

The Best Social Media Channels For Your Business

April 21st, 2018

We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More Read More »

5 Steps to Help Your Business Stand Out

February 27th, 2018

Are you looking to build your business and turn it into a brand? You can stand out from your competition by following these steps and dominate your local market! Be sure to leave any questions or comments below! Research and Get to Know your Audience You’ll have to establish your audience before you can distinguish... Read More Read More »

Introducing Google’s Elevator Mentor Program

November 22nd, 2017

In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More Read More »

Introducing Tapestry: Was Coach’s Rebrand Fashionable?

October 12th, 2017

Coach Inc has started its rebrand and will now be known as “Tapestry”, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach’s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More Read More »

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