What’s worse than investing in a high-quality landing page… only for it to not convert leads into business? The worst part? There are so many simultaneous moving parts that finding the weakest link in your chain of conversions can take days, if not longer. And the cold, hard truth is, most businesses simply aren’t equipped... Read More Read More »
About Jessica Moreno
Jessica is the Social Media Manager & Digital Marketing Manager here at Active Web Group. She has received her Bachelor's degree in Art, English and Special Education, and her Master’s degree in Fine Arts and Clinical Art Therapy from C.W. Post, Long Island University. She utilizes her diverse background and previous work experience to develop and implement unique strategies to keep clients’ brands fresh and moving in the right direction.
How to Dominate Your Market
July 13th, 2021
In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal... Read More Read More »
Should I Start a Blog in 2021?
January 8th, 2021
We’ve been hearing a lot of talk over the past few years as to whether or not blogging is ‘still worth it’. So we thought it would be a good idea to clear some things up so you can decide if blogging is a good investment for your company. Let’s get started! The Primary Benefits... Read More Read More »
Want Optimal Value from Your Digital Marketing Budget?
May 5th, 2020
Here’s How: At Active Web Group, our team strives to develop long-term client relationships built on trust- and knows that your trust must be earned every day. That is why we speak of ‘partnering’ from the time we first meet as prospects, to foster a spirit of cooperation that supports the campaigns we customize just... Read More Read More »
7 Ways To Optimize Your Landing Pages
February 14th, 2019
Think of a landing page as a bridge that connects potential customers to your business. They contain relevant information with calls-to-action that turn online browsers into buyers. Landing pages can make or break your digital marketing campaigns because they either move potential customers down your sales funnel, or they cause them to lose interest and... Read More Read More »
Security and Dating? The Big Takeaways From Facebook’s F8 Conference
May 4th, 2018
Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise and bring you... Read More Read More »
The Best Social Media Channels For Your Business
April 21st, 2018
We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More Read More »
5 Steps to Help Your Business Stand Out
February 27th, 2018
Are you looking to build your business and turn it into a brand? You can stand out from your competition by following these steps and dominate your local market! Be sure to leave any questions or comments below! Research and Get to Know your Audience You’ll have to establish your audience before you can distinguish... Read More Read More »
Introducing Google’s Elevator Mentor Program
November 22nd, 2017
In 2017 Google rolled out its prestigious Elevator business accelerator program in the United States. Launched in the United Kingdom last year, the program is by invitation only, and provides participants with digital marketing business coaching to ensure their firms remain relevant. The leadership at forty digital agencies across the country were invited to participate.... Read More Read More »
