About Jessica Moreno

Apple and the Power of PR and Marketing

September 15th, 2017

Apple’s recent event took the technology (and Marketing) world by storm when they announced the new iPhone X and Apple Watch 3. The presentation started with a clip of Apple’s late co-founder and known visionary. Of course, there’s no better way to market your product as a breakthrough than to use a clip of Steve... Read More Read More »

Testing Results for Steady Improvement

July 14th, 2017

Strong landing pages are essential for generating conversions on your website. These pages can be key to turning online browsers into buyers. So it is important to make sure that your Landing Pages are functioning optimally. If not, learn what you can do to improve them. Testing Method/ Measuring Results In Google Analytics , you... Read More Read More »

How to Find Your Brand’s Demographics

June 22nd, 2017

This is the fourth chapter of the ‘How to Build Your Brand from Scratch’. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More Read More »

How to Choose the Right Colors for Your Brand

June 2nd, 2017

As part of our blog series ‘how to build a brand from scratch’, we discuss how to choose the correct colors for your brand and why it’s so important. Do not take this step of the process lightly, as color association can be a key factor in future prospects’ decision making process. It can also... Read More Read More »

How to Create Your Brand’s Tone of Voice

May 23rd, 2017

This is the second of our 6-part series that details how to build your brand from scratch. If you’re new to this series, you might want to catch up on our previous blog, or feel free to move on to our next installment if you’re already caught up! We’re sure you’ve heard the phrase “your... Read More Read More »

How to Stay Current with Social Media Trends

May 17th, 2017

Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More Read More »

Tips for Creating Effective Social Media Ads

April 6th, 2017

It’s important for businesses to promote themselves, whether through brand awareness, sales, content marketing or other effective methods. While many companies understand that it’s important to advertise, they might not understand what this strategy fully entails, and possibly miss performing important steps in the process toward achieving their goals. Currently, many companies are utilizing social... Read More Read More »

How to Get Free Press for Your Small Business

March 23rd, 2017

Running a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More Read More »

Facebook Advertising Update

February 15th, 2017

Soon, brands will have another powerful social media tool to increase awareness, their customer base, as well as its loyalty. Facebook is gradually releasing Page Engagement Custom Audiences (PECA) – which will allow brands to more fully utilize post engagement to increase key performance indicators. When the PECA rollout is complete, brands will be able... Read More Read More »

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