Twitter is an entirely new way to social network and market online that companies are just now exploring. Limited to 140 characters, each “tweet” is a perfect way to send a clear and concise message to online followers and fans. Many huge brand names and celebrities are using Twitter in novel ways to dramatically increase their followers and spread their name and message.
When you use Twitter for marketing purposes, one of the first things you want to focus on is your profile. This will not only indicate to other users who you are, but whether or not you have something of interest for them. How you create your profile can either encourage or discourage others from becoming part of your marketing success.
During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing... Read More
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
A lot has been said about social marketing via social networking sites such as Twitter, Facebook, Linked:In and others, and many businesses are realizing the online marketing potential of such sites.
At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.
There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.
We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas... Read More
Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.