During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing... Read More
Social Media Marketing
Using Twitter to Tweet for Business
January 28th, 2010
That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.
Marketers Embracing Social Media Marketing
January 21st, 2010
Integrated marketing services provider Alterian today released the results of their seventh annual survey on social media marketing adoption. The survey covered 1068 marketing professionals worldwide (actually, it was 98% North America and Europe and only 2% Asia Pacific and other regions).
Social Marketing is Good for Business, But How Good, Really?
January 6th, 2010
A lot has been said about social marketing via social networking sites such as Twitter, Facebook, Linked:In and others, and many businesses are realizing the online marketing potential of such sites.
Social Networking: What Is It, and Why Your Company Should Use It
January 3rd, 2010
At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.
eCommerce Predictions – Social Media and Mobile Marketing
December 22nd, 2009
There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.
Twitter a valuable tool for retailers this holiday season
December 13th, 2009
We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas... Read More
Three Tips for Increasing the Visibility of Your LinkedIn Profile
December 1st, 2009
Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.
Facebook for Business and Social Media Marketing
November 23rd, 2009
Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.
Schedule Twitter to Tweet What You Want, When You Want
October 12th, 2009
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc.
