We’ve already seen major increases in email marketing utilized by online retailers this holiday season, and, to some extent, targeted advertising on social networking sites. But some companies have aggressively seized upon the social networking trend and fully embraced the online marketing capabilities of Twitter. In a blog post entitled “The 12 Tweets of Christmas... Read More
Linked:In can be used to find jobs, new leads, clients or customers, gain valuable information related to your industry, and more, but of course, in order to achieve any of these goals, ample time must be spent associated with others on the site (it is a SOCIAL media site, after all). Additionally, Linked:In can be very lucrative for those who know how to properly optimize their profile for increased visibility.
Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.
Nearly every day, I receive multiple tweets touting the next new brilliant piece of Twitter-relayed software, Twitter apps, add-ons, Twitter website directories, etc.
An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such... Read More
Social Networking and Web 2.0: What is Social Networking? Why should your company use it?
With all of the pundits trying to predict the next online trend and telling everyone that they know what to expect or what they think will be coming down the line. In actuality, the prediction business has never been harder to keep up with, whether the newest online trend will be an expansion to mobile platforms, social media marketing or the evolution of new Search Engine Optimization techniques as this post from SEOMoz illustrates.
Social networking websites are especially attractive to businesses because these forums provide free advertising that has the potential of reaching an audience of millions. Local concert halls, restaurants, coffee houses, radio stations, publications, retailers, and car dealerships are just a handful of the types of companies that are taking advantage of the vast access to the younger demographic that these sites provide.
Introducing a shopping cart to your website can mean significant cost savings and added revenues. If you are in the business of selling a product or service you should seriously consider getting in on the E-Commerce sales action. Here we list several important characteristics of a successful E-Commerce website...