About Frank Corrao

Benefits of an E-A-T Audit for Your Website

August 26th, 2022

Just about all of us like to E-A-T, but Google especially. What E-A-T stands for is Expertise, Authoritativeness, and Trustworthiness. With an avalanche of information on the Internet, some valid, some not, these concepts guide users to find sites with quality information not disinformation. Now, to complicate matters: it is a concept, not a ranking... Read More Read More »

What Content Should B2B & B2C Companies Prioritize?

July 6th, 2022

Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their... Read More Read More »

Tips to Achieve a Good Website Bounce Rate

May 4th, 2022

Your online digital marketing strategy’s SEO initiatives will include reducing its bounce rate. What’s that? Why is it so important? And what can be done to improve this metric? Let’s examine your options. In layman’s terms, your bounce rate increases when a visitor arrives at your site, then exits without exploring additional pages. Sometimes this... Read More Read More »

Making The Most of Your Long Island Digital Marketing in 2022

December 30th, 2021

Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More Read More »

Getting Your Online Business Ready For The Holiday Season

November 10th, 2021

With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what... Read More Read More »

5 Ways to Optimize Product Pages

August 13th, 2021

In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as... Read More Read More »

How Important is Link Building

May 26th, 2021

As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in... Read More Read More »

7 Steps to Optimizing Content for SEO

April 6th, 2021

Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More Read More »

How to Leverage Influencer Marketing For Growth

February 25th, 2021

With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid... Read More Read More »

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