eCommerce website development is all about increasing users’ convenience. Since 2005, more and more consumers are making the majority of their purchases online. To retain and gain market share in this ever competitive marketplace, webmasters will have to employ every relevant strategy. Here, AWG has compiled the top 5 eCommerce trends that we’ll be deploying... Read More Read More »
About Frank Corrao
Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
Using Twitter SEO to Improve Google Search Visibility
November 7th, 2022
For over a decade, Social Media outlets have proven their worth in furthering your brand. It quickly became a powerful marketing platform for businesses. AWG deftly utilizes the best Social Media tactics to enable our clients to connect with customers, build relationships, and promote their brand. However, they can also assist your Search Engine Optimization... Read More Read More »
Updating Your Google PPC to Performance Max
October 24th, 2022
You’ve doubtless heard the buzz about Google’s new Pay Per Click upgrade, Performance Max. Earlier this year, Google announced that its Local and Smart Shopping are about to be superseded with this new tool, which for some, began to roll out in late summer. Essentially, Performance Max is designed to deliver what its name promises... Read More Read More »
Preparing for Google Analytics 4
September 7th, 2022
Across the globe, digital marketers are getting ready for Google Analytics 4. Since its inception over 18 years ago, the digital marketing industry has focused on improving what came to be known as the ‘user journey’. Now, the sun will set on Google’s traditional format as of July 2023. Enter Google Analytics 4 which marks... Read More Read More »
Benefits of an E-A-T Audit for Your Website
August 26th, 2022
Just about all of us like to E-A-T, but Google especially. What E-A-T stands for is Expertise, Authoritativeness, and Trustworthiness. With an avalanche of information on the Internet, some valid, some not, these concepts guide users to find sites with quality information not disinformation. Now, to complicate matters: it is a concept, not a ranking... Read More Read More »
What Content Should B2B & B2C Companies Prioritize?
July 6th, 2022
Every savvy online business owner knows that as part of their digital marketing strategy, select web content will allow them to reach their demographic and attract new audiences. The question is, which type or types of content will be the most effective? A recent industry survey indicates that 66% of digital agencies are increasing their... Read More Read More »
Tips to Achieve a Good Website Bounce Rate
May 4th, 2022
Your online digital marketing strategy’s SEO initiatives will include reducing its bounce rate. What’s that? Why is it so important? And what can be done to improve this metric? Let’s examine your options. In layman’s terms, your bounce rate increases when a visitor arrives at your site, then exits without exploring additional pages. Sometimes this... Read More Read More »
Making The Most of Your Long Island Digital Marketing in 2022
December 30th, 2021
Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More Read More »
Getting Your Online Business Ready For The Holiday Season
November 10th, 2021
With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what... Read More Read More »
