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Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
As Digital Marketing celebrates its third decade assisting eCommerce firms to grow their businesses and achieve their goals, Artificial Intelligence (AI) has surged yet again. Today, AI has become the latest key player in optimizing search initiatives. You may be aware that search engines (think Google, Bing, and Yahoo) personalize results by analyzing user-specific data—including […]
And How AWG Ensures Our Clients Stay Ahead At Active Web Group, our viewpoint is simple: digital marketing never stands still. Google’s AI Overviews (formerly SGE) are accelerating one of the biggest shifts the PPC industry has seen in years—and the brands that adapt now will secure a clear advantage in the new search economy. […]
How AWG Optimizes Your Content for AI-Powered Search — 2026 GEO-Driven SEO Strategies The one credo for Active Web Group (AWG)’s digital marketing team is that in our industry, nothing is static. Digital evolution doesn’t slow down—and neither do we. Today, marketers face a powerful new directive that, once harnessed, can drive exceptional visibility for […]
Let Active Web Group’s AI content experts boost your website’s visibility using ChatGPT for marketers. Digital marketers now have a dynamic new set of tools to amplify your brand’s visibility and reach: AI-driven search engines and Large Language Models (LLMs) such as ChatGPT Search, Gemini 2.0, Perplexity, and Microsoft Copilot. The way people search has […]
Until recently, as a leading digital marketing agency, Active Web Group’s optimization strategies have focused on ranking high on Search Engine Results Pages (SERPs). That’s known as Search Engine Optimization, or SEO. However, now we have a valuable new tool in our optimization arsenal: Generative Engine Optimization (GEO). An aspect of Artificial Intelligence (AI), GEO […]
Bringing users to your online store is important, but real success comes from turning that traffic into paying customers. At Active Web Group, we help eCommerce businesses move beyond surface-level metrics to build strategies that actually drive conversions and long-term growth. Here’s how to bridge the gap between traffic and transactions. Understand the Full Customer […]
Active Web Group’s Digital Marketing team strives to bring optimal value for our clients’ spend. There was a time when Google Ads triumphed above all their competitors’ initiatives. But today, there has been a paradigm shift, and now Bing Ads (A.K.A.: Microsoft Advertising (MA)) should be strongly considered for your B2B digital ad marketing. Note […]
When it comes to PPC lead generation, more isn’t always better. Many businesses focus on boosting the number of leads but end up with a pipeline full of unqualified prospects that never convert. The key to success in paid search isn’t just driving traffic – it’s attracting the right traffic. At Active Web Group, we […]
“Pivot” is a word that has recently come into the popular business lexicon to herald a need for a shift in strategy in order to maintain a firm’s status quo. The recent tariffs imposed on products and goods produced and imported into the United States has led many ecommerce-based businesses to question their digital marketing […]
As business owners or those with a stake in your company’s future, you know that the economy waxes and wanes. Just like the stock market, the up, and downside of every economic cycle can pose challenges. This means that there are times when it is easier to realize profits and other times, when operations costs […]
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