Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More Read More »
About Frank Corrao
Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
Getting Your Online Business Ready For The Holiday Season
November 10th, 2021
With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what... Read More Read More »
5 Ways to Optimize Product Pages
August 13th, 2021
In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as... Read More Read More »
How Important is Link Building
May 26th, 2021
As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in... Read More Read More »
7 Steps to Optimizing Content for SEO
April 6th, 2021
Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More Read More »
How to Leverage Influencer Marketing For Growth
February 25th, 2021
With how saturated the internet space has become over the years, brands are looking to do whatever they can to get their message in front of their intended audience(s). Given the high volume of competition, choices have become limited. It’s tough to rank on Google (especially in larger industries); social media spaces are filled, paid... Read More Read More »
How Often Should I Publish Content
September 21st, 2020
Content is king when it comes to ongoing digital marketing. The quality and the quantity in which you are outputting both articles, page updates, and media is vital to a 360° digital marketing strategy. Blogs & Articles Articles and blogs should be written on an ongoing basis as it is key to building traffic toward... Read More Read More »
Google Tag Manager: A Powerful Tool For Digital Marketers
July 15th, 2020
Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers. As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent. Let’s start by simplifying the Google Tag Manager (GTM) function... Read More Read More »
How a Competitor Analysis Can Improve Your SEO
June 17th, 2020
If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement.... Read More Read More »
