eCommerce

What is Customer Lifetime Value?

July 14th, 2011

What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.

Now Serving Number…

June 30th, 2011

This past Fathers Day my fiancé and I decided to take my Grandfather out to eat. When we got to the restaurant, the valet parking attendant gave me a ticket and proceeded to park my car. Once we entered the restaurant, the hostess gave us a pager to notify us when our table was ready. It’s in these routine exchanges that a sensible solution to the ever growing Cross-Site Request Forgery, or CSRF, attacks can be formulated. Let’s first define what CSRF is.

Easy Link Building

June 20th, 2011

Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.

Finding Value in Meta Description Tags

June 3rd, 2011

When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.

Some Salt on that Password Please

June 1st, 2011

History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.

Importance of Customer Service

May 31st, 2011

What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.

Is My Print Advertising Working?

May 26th, 2011

I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.

Common Sense Marketing Strategies For Your Website

May 11th, 2011

This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.

What Is A/B Testing?

May 10th, 2011

Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?

How A Website Can Be A Great Salesperson

April 27th, 2011

Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.

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