My agency is often approached by eCommerce owners who have sites with extensive inventory and no in-house IT staff. They are seeking a solution whenever product updates are required, which may be frequently. The cost and inconvenience of hiring a third-party vendor to update their online catalog quickly becomes prohibitive, however. We offer a simple solution: A WordPress site with a Content Management System (CMS).
Content Management Systems, or CMS, are associated with web software such as WordPress, which comprises over 30% of all internet sites today. We are all familiar with the phrase, “So easy, a child can do it!” Well, a WordPress CMS is almost that simple to use. With little instruction, one can intuitively follow simple prompts and edit an existing web page, or create a new one that follows the same format. Photos can be added or removed as well. Perhaps the best aspect to this CMS is that changes and updates may be performed anytime at the business’ convenience, not the schedule of a webmaster for hire.
In other words, if a shipment of new products has arrived early, staffers can update the site to include these new offerings at any time, including the middle of the night if need be. By definition, changes can include text, graphics that are embedded, photos, video, audio, or even interactive application code! That’s great if changing or adding pages to an existing template is all you need. It is very easy to get lost in all the functions that a CMS offers, but one thing holds true: your CMS will make anyone very adept at entering data, but it will not make anyone a web developer or IT specialist. For site upgrades, plugins, maintenance, and all-around support, well, these are functions that require assistance from technical professionals, web developers and programmers.
For Site Changes on the Fly…
For many online businesses, those limitations are enough. Also, a CMS is not a substitute for other aspects of site maintenance. In addition to necessary upgrades and support performed by developers, every site requires a digital marketing strategy as well, otherwise, how will new business find and gravitate to yours? At Active Web Group we work with every client to grow their businesses on their terms. For those who like to take the reins and ensure that their product line and online catalog is as current as possible, a CMS offers a great solution. As part of any business’ overall growth strategy, however, supportive marketing campaigns such as Search Engine Optimization, Paid Ads, Email Marketing, and Social Media are essential considerations. Let’s start a conversation about your online business requirements that leads to a meaningful dialogue and a long-term beneficial business relationship. Call me today at (800) 978-3417. I look forward to speaking with you!
