On a daily basis, new competitors step into the online arena. Over time the tried and true methods for finding, attracting and converting new prospects (such as routine email blasts) have been losing ground and for some, no longer yield the same results. Businesses that want to maintain and grow their market share are seeking... Read More
What Happened to Sears? A Lesson in Branding
November 2nd, 2018
What Happened to Sears? There are a lot of people asking the question: “What caused the fall of Sears?” What was once known as America’s Department Store endured a major identity crisis. The next thing you know, poof! Or was it that simple? The truth is there were many factors to blame for the fall... Read More
Why Your Website Should Be Your Best Salesperson
October 30th, 2018
Sales are the lifeblood of any business – yours included. You need a strong sales team to represent your brand and your products or services. Uncovering your best salesperson should be based on their commitment to selling, the concentration of their time, and the effort put forth to get sales. When companies are looking to... Read More
Questions to Ask When Hiring a Web Development Company
October 24th, 2018
Before you hire a digital agency to build your brand’s new website, it’s important to have an understanding of what you want and what your company needs. Also, what will all your needs and wants cost and can these be satisfied within your budget? Questions such as number of years in business and the pricing/payment... Read More
Is Your Outdated Website Costing You Business?
October 16th, 2018
Before we begin, let’s establish some facts. Fact #1: There are no do-overs and second chances to make a good first impression. Fact #2: Website visitors will make their decision to stay or go in a matter of seconds. Fact #3: Search Engines like Google expect websites to be continually updated for optimal user experiences... Read More
How Facebook’s Algorithm Works
October 9th, 2018
Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer... Read More
How to Survive Facebook Marketing in 2018
September 23rd, 2018
We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for... Read More
Theme or Custom WordPress Website: Which is Best for Your Business?
September 6th, 2018
Online business owners want the most value for their spend, especially when investing in their greatest asset, their website. When developing the budget and requirements for a website redesign, what options should you take into consideration? Those in the market for a new design for their online business presence will already be aware that there... Read More
Why Content Marketing and Link Building Work in Perfect Harmony
August 16th, 2018
What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More
Can Spam in Digital Marketing
August 2nd, 2018
Just when you thought it was gone forever, online spam is back. Actually, it never quite went away, but has re-emerged recently and if undetected is likely to cause online business owners to lose prospects, leads, and revenue. Spam takes numerous forms but is essentially an undesirable element found in the content on many websites... Read More
