AWG Blog: Digital Marketing Insights from Industry Experts

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Are Your Competitors Out-Marketing You?

December 12th, 2017

For businesses with intent to grow and succeed, a strong Marketing strategy is essential. But where do you start? Many businesses choose to start with an apples-to-apples comparison by benchmarking their competition. Discover how your strategies stack up and make the most of the tools and strategies provided below! Understand Your Niche, Market, and Audience... Read More

How to Make Social Media Marketing Less Scary

October 26th, 2017

Social Media Marketing can seem overwhelming and downright scary if you don’t have prior experience. Instead, look beyond the technical jargon and drill down to what makes Marketing effective. Then the seemingly complicated Social Media process becomes a system of trial and error. This article can help break down Social Media Marketing for beginners and... Read More

Introducing Tapestry: Was Coach’s Rebrand Fashionable?

October 12th, 2017

Coach Inc has started its rebrand and will now be known as “Tapestry”, an action that has stunned the worlds of both fashion and branding. The move was prompted by Coach’s acquisition of two disparate brands over the past 36 months. Since acquiring Stuart Weitzman in 2015 for approximately $574 million, and Kate Spade in... Read More

Apple and the Power of PR and Marketing

September 15th, 2017

Apple’s recent event took the technology (and Marketing) world by storm when they announced the new iPhone X and Apple Watch 3. The presentation started with a clip of Apple’s late co-founder and known visionary. Of course, there’s no better way to market your product as a breakthrough than to use a clip of Steve... Read More

Why You Need PPC with SEO

August 5th, 2017

Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

Why Your Social Media Pages Aren’t Growing

July 29th, 2017

There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just... Read More

How to Grow Your Business’ Blog

July 20th, 2017

Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More

Testing Results for Steady Improvement

July 14th, 2017

Strong landing pages are essential for generating conversions on your website. These pages can be key to turning online browsers into buyers. So it is important to make sure that your Landing Pages are functioning optimally. If not, learn what you can do to improve them. Testing Method/ Measuring Results In Google Analytics , you... Read More

How to Position Your Brand for Maximum Efficiency

June 28th, 2017

This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More

How to Find Your Brand’s Demographics

June 22nd, 2017

This is the fourth chapter of the ‘How to Build Your Brand from Scratch’. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More

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