Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can […]
Behind every great website, every great advertising campaign and any other great piece of marketing material is an idea that sticks. To communicate this idea in a way that resonates is with powerful copy. However, copy that communicates and copy that sells are not the same thing — it takes next-level skills to persuade someone […]
If the emerging holiday season ensures anything in the business world, it’s that consumers are ready to buy and that brands are ready to sell. As Black Friday, Cyber monday and Small Business Saturday grows into more than just a singular sales day event, the need to show can be do or die for a […]
With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what […]
Google recently announced that it will be making changes to its search term report. More specifically, they’re changing the way they show historical data for queries that yield impressions, but no clicks for both Search and Dynamic Search Ads campaigns. Additionally, Google will be removing all historical query data collected before September 2020 that fail […]
There was a time when social media followers meant… well, pretty much everything for online businesses. More followers meant more potential impressions, which meant more exposure – all without the need for an advertising budget. Until one day, Facebook changed everything and other social media platforms inevitably followed suit. In an act to pivot their […]
What’s worse than investing in a high-quality landing page… only for it to not convert leads into business? The worst part? There are so many simultaneous moving parts that finding the weakest link in your chain of conversions can take days, if not longer. And the cold, hard truth is, most businesses simply aren’t equipped […]
There’s been a lot of talk over the years about how to get the most from SEO. Should business owners invest in short or long-term SEO strategies? Which tactics are most impactful? How can they stay ahead of Google’s ever-changing algorithm? There’s so much information available that people don’t know who to trust. And the […]
In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as […]
Business across all industries look to accrue positive reviews. They provide valuable social proof, give rise to word of mouth marketing and best of all, improve consumer confidence when it really counts – at checkout. In a perfect world, your business would have a plethora of amazing reviews without a single negative comment to worry […]
Contact us here! We'll get back to you within one business day. Ready to talk now? Call (800) 978-3417
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
Your information is safe. Active Web Group respects your privacy and never sells, rents or shares contact information.
