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The Recipe for a Great Advertisement

July 9th, 2018

Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More

15 Top Features of Successful eCommerce Sites

July 6th, 2018

If you’ve got an online business selling products or services via a shopping cart, you’ll want to include the most current features known to achieve your goals as quickly as possible.

How to Write Better Subject Lines

June 27th, 2018

Email Marketing can be one of the most profitable digital marketing practices, but only when it’s done correctly. One incredibly important part of a successful email blast is having a strong subject line. The role of the subject line is to grab attention and encourage people to open your email. If Email Marketing is a... Read More

How to Create Your Social Media Tone of Voice

June 19th, 2018

We’ve said it once, and we’ll say it again. There is a huge difference between using social media for business and correctly using social media for business. Like many marketing platforms, social media is competitive, so falling behind on industry trends will lead to failure. How do you ensure that your time is used wisely?... Read More

How GDPR Will Impact Your Online Business

June 12th, 2018

On May 25, 2018 new data protection rules, known as the General Data Protection Regulation (GDPR) were rolled out across Europe. Part of a continuing data protection evolution that began in 1990, GDPR is designed to update laws that protect the rights of individuals using the internet. Chiefly the new regulations allow individuals more control... Read More

How Often Does an eCommerce Site Need to Be Redesigned?

June 11th, 2018

There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More

Why Ranking #1 Isn’t The Most Important Thing Anymore

June 4th, 2018

Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More

What is Relevant Content and How Does It Benefit My Online Business?

May 12th, 2018

For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More

Security and Dating? The Big Takeaways From Facebook’s F8 Conference

May 4th, 2018

 Photo credit: Friesehamburg[/caption] Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise... Read More

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