As all businesses are struggling to navigate through the effects that our current pandemic has had on our top lines, we at Active Web Group are hard at work servicing our customers and have some suggestions that you may find useful in mitigating both the short and long term effects. PPC – Short Term Virtually... Read More
Promoting Your Local Business on Social Media
April 2nd, 2020
Running a local business? We know it’s hard and it may seem like there just aren’t enough hours in the day. Among the million other things on your plate is promoting your business. Nobody reads the newspaper anymore and TV ads are overpriced. How about social media? There are nearly 2.5 billion people on Facebook... Read More
Why Every New Website Needs An SEO Setup
March 20th, 2020
Why Every New Website Needs an SEO Setup As a Digital Marketing professional, when I speak with business owners about a new website for their online enterprise, I’m asked a lot of questions about why my agency includes a Search Engine Optimization (SEO) setup, what it is, what that entails, and why. It’s important for... Read More
A Visual Guide to Pantone’s 2020 Color of the Year
March 9th, 2020
In the early 20th Century, Picasso had his famous ‘blue period’ where that tone dominated his artwork. Today, Pantone, the leading authority on color trends used throughout many industries, decrees that Blue is at the forefront of a Color Renaissance. Pantone’s 2020 Color of the Year Classic Blue 19-4052, celebrates Blues from classic to bright,... Read More
Is YouTube Advertising Worth It?
February 28th, 2020
The questions surrounding YouTube Advertising has become a widely debated issue in the world of Digital Marketing. Is it worth it? Before we begin, we’re strictly talking about Video Ads today. The Argument Against YouTube Advertising Users have pretty much come to a consensus that YouTube Ads are annoying. They interrupt the user experience (people... Read More
Is Your Website ADA Compliant?
February 18th, 2020
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make... Read More
Theme or Custom WordPress Websites: Which is Best for Your Business?
February 7th, 2020
Every business owner strives for maximum ‘bang for the buck’ yet needs to keep their bottom line down. When investing in your website it is easy to be attracted to free/low-cost website builders. These sites are well-advertised and name-recognition can be a powerful influencer in decision making. Instead, consider what features your online business requires... Read More
6 Steps To Powerful Email Marketing
January 31st, 2020
Over the years we’ve noticed a few common email marketing pitfalls that new clients tend to experience. These obstacles often leave businesses dazed and confused, so we thought we’d set the record straight. Set Your Goals Arbitrarily sending emails will get you nowhere. As with all other marketing functions, you have to set your goals... Read More
Web Design Trends That Will Dominate 2020
January 20th, 2020
A strong website design will not only help you attract site visitors but will help convert them to customers. While Search Engine Optimization is the digital marketing tool used to ensure a solid site user experience leading to a sale, phone call, or sign-up, this discipline works within the site’s web design framework. Everyone knows... Read More
5 Steps to Dealing With Bad Online Reviews
January 10th, 2020
It’s the digital age and nobody likes to make a bad online purchase. So they check the online reviews. But what happens when your business gets tagged with bad reviews? It could really affect your sales. Even the best businesses get the occasional bad online review. It happens! So what do you do about it?... Read More
