In a climate where individuals rely on search engines like Google to find information from virtually anywhere, companies around the world are seizing the opportunity to capitalize. This is accomplished by optimizing one’s website for the keywords their potential customers are more likely to search for, which works to enhance relevant visibility among potential new... Read More
What Makes Premium Long Island Web Design?
January 12th, 2022
Websites have become the basis for companies that do business, making them more accessible than ever. However, not all websites are created equal, as some work to solve problems and others only create more of them. But what makes a website “good”? Sure, some may look a bit nicer, but does that automatically mean they... Read More
Making The Most of Your Long Island Digital Marketing in 2022
December 30th, 2021
Both the business and Digital Marketing landscapes have been changing for years and with emerging technologies introducing themselves, this trend is set to become a constant. With that in mind, businesses need to start adapting faster than ever if they hope to stand out and reach their goals at an affordable rate. So what can... Read More
Copywriting & The Art of Persuasion
December 10th, 2021
Behind every great website, every great advertising campaign and any other great piece of marketing material is an idea that sticks. To communicate this idea in a way that resonates is with powerful copy. However, copy that communicates and copy that sells are not the same thing — it takes next-level skills to persuade someone... Read More
Why You Need Digital Marketing For The Holiday Season
November 30th, 2021
If the emerging holiday season ensures anything in the business world, it’s that consumers are ready to buy and that brands are ready to sell. As Black Friday, Cyber monday and Small Business Saturday grows into more than just a singular sales day event, the need to show can be do or die for a... Read More
Getting Your Online Business Ready For The Holiday Season
November 10th, 2021
With the holiday season right around the corner, eCommerce brands are putting all hands on deck in an effort to maximize sales for Black Friday and beyond. This 2-to-4 week stretch often features the best bargains for consumers, making it extremely competitive for companies to get their names out there and make sales. So what... Read More
Changes to Google Search Terms Reports + What They Mean
October 14th, 2021
Google recently announced that it will be making changes to its search term report. More specifically, they’re changing the way they show historical data for queries that yield impressions, but no clicks for both Search and Dynamic Search Ads campaigns. Additionally, Google will be removing all historical query data collected before September 2020 that fail... Read More
Do Social Media Followers Still Matter?
September 29th, 2021
There was a time when social media followers meant… well, pretty much everything for online businesses. More followers meant more potential impressions, which meant more exposure – all without the need for an advertising budget. Until one day, Facebook changed everything and other social media platforms inevitably followed suit. In an act to pivot their... Read More
Why Aren’t My Landing Pages Converting?
September 10th, 2021
What’s worse than investing in a high-quality landing page… only for it to not convert leads into business? The worst part? There are so many simultaneous moving parts that finding the weakest link in your chain of conversions can take days, if not longer. And the cold, hard truth is, most businesses simply aren’t equipped... Read More
Why a One-Time SEO Set Up and Leave It Strategy Doesn’t Work
August 30th, 2021
There’s been a lot of talk over the years about how to get the most from SEO. Should business owners invest in short or long-term SEO strategies? Which tactics are most impactful? How can they stay ahead of Google’s ever-changing algorithm? There’s so much information available that people don’t know who to trust. And the... Read More
