Before we begin, let’s establish some facts. Fact #1: There are no do-overs and second chances to make a good first impression. Fact #2: Website visitors will make their decision to stay or go in a matter of seconds. Fact #3: Search Engines like Google expect websites to be continually updated for optimal user experiences... Read More
How Facebook’s Algorithm Works
October 9th, 2018
Have you ever wondered why some posts show up on your Facebook newsfeed and not others? It’s not by magic or chance, there’s an algorithm that determines what you see. It’s important to understand newsfeed algorithms if you want to get the most out of Facebook Marketing. Facebook (like many social media platforms) no longer... Read More
How to Survive Facebook Marketing in 2018
September 23rd, 2018
We’ve all seen the headlines. Facebook spent its first half of 2018 on the hot seat and it changed peoples’ perception of the social network giant. From the decline in organic reach for brands to the negative press that deterred investors; many are conflicted on their future with Facebook marketing. There are new challenges for... Read More
Theme or Custom WordPress Website: Which is Best for Your Business?
September 6th, 2018
Online business owners want the most value for their spend, especially when investing in their greatest asset, their website. When developing the budget and requirements for a website redesign, what options should you take into consideration? Those in the market for a new design for their online business presence will already be aware that there... Read More
Why Content Marketing and Link Building Work in Perfect Harmony
August 16th, 2018
What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More
Can Spam in Digital Marketing
August 2nd, 2018
Just when you thought it was gone forever, online spam is back. Actually, it never quite went away, but has re-emerged recently and if undetected is likely to cause online business owners to lose prospects, leads, and revenue. Spam takes numerous forms but is essentially an undesirable element found in the content on many websites... Read More
How to Grow Your Business with Instagram
July 26th, 2018
If you’re looking to utilize the fastest growing social media platform for business, you’ve come to the right place. Simply follow the steps below and be amazed at how Instagram-savvy you can be! Define Your Goals Understand exactly what your business can gain with Instagram marketing. Be specific! Social Media Marketing can become very involved,... Read More
What is Web Development and How is It Different from Programming?
July 20th, 2018
Over the past five years, online business owners looking to update their website have often been confused by the changes in the digital marketing industry. Initially, most web agencies had referred to themselves as web design companies. Today, however, competition on the internet has grown exponentially. Agencies that once specialized in creating websites have evolved... Read More
What is Public Relations and How Can it Help My Business?
July 16th, 2018
When people hear about PR they think about a bunch of different things. This is because it encompasses so much, that people generally don’t have a consistent idea of what it really is.
The Recipe for a Great Advertisement
July 9th, 2018
Not all ads are created equal. There is a common misconception that great ads just come to people through “ah-ha!” moments like in Mad Men. A great ad is more than an idea, because it is built on and perfected. So what makes a great advertisement? Take a look at the ingredients! A Great Ad... Read More