AWG Blog: Digital Marketing Insights from Industry Experts

Why Ranking #1 Isn’t The Most Important Thing Anymore

June 4th, 2018

Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More

What is Relevant Content and How Does It Benefit My Online Business?

May 12th, 2018

For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More

Security and Dating? The Big Takeaways From Facebook’s F8 Conference

May 4th, 2018

 Photo credit: Friesehamburg[/caption] Mark Zuckerburg wasn’t kidding when he said “This has been an intense year. I can’t believe we’re only four months in.” There has been a lot of buzz surrounding Facebook’s F8 Conference for Developers in lieu of recent headlines. With everything going on we wanted to cut through some of the noise... Read More

The Best Social Media Channels For Your Business

April 21st, 2018

We get this question a lot. Businesses always want the scoop on the hot new social platforms to invest in. Then we always give the same answer, which is that “it depends on their specific business goals”. It may disappoint some people, but there truthfully is no quick fix for social media marketing, nor is... Read More

3 Steps to Better Inbound Marketing

April 18th, 2018

Has business growth come to a halt? If you’ve tried and failed to grow your business online, you may be wondering what you’re doing wrong. In this blog, we’ll show you the 3 steps to generating and converting leads and sales for your business! Awareness and Lead Generation (Reaching Your Leads) SEO Strategy Search Engine... Read More

How to Use Twitter to Promote Your Blog

April 12th, 2018

Twitter is an ideal platform for promoting blog content because its base consists of readers. This differs from other platforms like Instagram and Pinterest that is more visually-focused and used more for promoting products on E-commerce sites. About Twitter Marketing Twitter is comprised of subgroups, each with their own interests. Some groups are huge, such... Read More

How SEO Can Grow Your Manufacturing Business

April 6th, 2018

SEO 101 for Manufacturers Manufacturers with an online presence need SEO. SEO, or Search Engine Optimization, is an ongoing series of on- and off-site strategies and initiatives aimed at making a website more visible (via keyword rankings) on search engines like Google, Bing, and Yahoo. The higher a site ranks for a keyword that aptly... Read More

Creating Viral Content

March 29th, 2018

The internet is filled with content, making it difficult for anyone to stand out. How do you create viral content without a large following? Read on to find out and feel free to leave your questions and comments! Consider this: Why do we try some things over others? It’s simple. Some pieces of content are... Read More

How to Write an Engaging Newsletter

March 15th, 2018

There’s a difference between having a newsletter and having a successful newsletter. Engaging your audience is imperative, unless your goal is being deleted, so remember these tips for your next email blast. Feel free to leave any questions or comments below. We’re happy to help! Define Your Purpose Your newsletter needs a specific purpose. In... Read More

Creating a Content Strategy for Your Business

March 8th, 2018

Your business likely has something to say to your customers, but do you have an effective method for reaching them? Read more to better configure a content marketing strategy so you can capture and retain the attention of new and existing customers. Don’t be afraid to add any questions or comments! Define Your Purpose For... Read More

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