There are likely more stagnant and abandoned Social Media profiles than there are successful ones. This is due to misconceptions and pre-conceived notions that companies have on Social Media. Below we’ll list and break down the most common reasons why Social Media pages fail to grow. Your Content Marketing is Not Goal-Oriented Don’t post just... Read More
How to Grow Your Business’ Blog
July 20th, 2017
Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More
Testing Results for Steady Improvement
July 14th, 2017
Strong landing pages are essential for generating conversions on your website. These pages can be key to turning online browsers into buyers. So it is important to make sure that your Landing Pages are functioning optimally. If not, learn what you can do to improve them. Testing Method/ Measuring Results In Google Analytics , you... Read More
How to Position Your Brand for Maximum Efficiency
June 28th, 2017
This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More
How to Find Your Brand’s Demographics
June 22nd, 2017
This is the fourth chapter of the ‘How to Build Your Brand from Scratch’. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More
How to Build the Right Messaging Strategy for Your Brand
June 13th, 2017
Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More
How to Choose the Right Colors for Your Brand
June 2nd, 2017
As part of our blog series ‘how to build a brand from scratch’, we discuss how to choose the correct colors for your brand and why it’s so important. Do not take this step of the process lightly, as color association can be a key factor in future prospects’ decision making process. It can also... Read More
Web Design Trends To Watch Out For
May 31st, 2017
Web design trends do and will continue to evolve as designers take strides in constantly out-doing themselves in an effort to stand out. In an act to break free from the standard of their competition, many designers are incorporating these practices for both aesthetic and strategic purposes.
How to Create Your Brand’s Tone of Voice
May 23rd, 2017
This is the second of our 6-part series that details how to build your brand from scratch. If you’re new to this series, you might want to catch up on our previous blog, or feel free to move on to our next installment if you’re already caught up! We’re sure you’ve heard the phrase “your... Read More
How to Stay Current with Social Media Trends
May 17th, 2017
Social Media is always changing, so how can you stay on top of its trends? Keeping up within ever-changing online landscapes require the development of continuous learning and adaptation skills. Even the most experienced Social Media experts need to refine their skill set. They continue to update their strategies, to learn and practice new techniques,... Read More