If the emerging holiday season ensures anything in the business world, it’s that consumers are ready to buy and that brands are ready to sell. As Black Friday, Cyber monday and Small Business Saturday grows into more than just a singular sales day event, the need to show can be do or die for a business in terms of ROI. This typhoon of transactions creates an inevitable storm of competition, which pushes brands to their limits.
This prompts brands to invest in getting their names out there, getting the attention of their potential customers, and influencing decisions on the spot. Of course, this is easier said than done, but is plenty attainable with the right digital marketing tactics and strategies at their disposal.
This article outlines how you need digital marketing for the holiday season, as well as some best practices to get started.
Search Engine Optimization
People use popular search engines to final instant answers all the time — and this doesn’t stop with closed-ended questions! As you probably know, people use search engines for shopping as well, creating a major opportunity for eCommerce companies around the world.
Leveraging the latest SEO practices means optimizing your website for the keywords your potential customers are most likely to search for. That way, you can leverage their questions for more business!
As effective as today’s cutting-edge SEO tactics and strategies are, they take a while to work. So when you need results sooner, rather than later — you’ll want to invest some time and budget on paid media! The best part? There are several avenues for cost-effective advertising.
Let’s break down some of your premier options!
Looking for a shortcut alternative to SEO? You can bid on select keywords to appear on the ‘sponsored’ section of the SERPs. Paid Search is a great way to drive high-quality traffic to your site — just be sure to measure out your projected cost-per-click, click-throughs and conversion rates. If you’d rather send traffic to your Amazon listings, you can advertise directly on Amazon!
For less expensive forms of traffic, you can run Display Ads on third-party websites and social networks! In fact, paid social is one of the most popular forms of Display Advertising options available. You can run video ads on YouTube as well!
Among the best methods for keeping in touch with existing customers is email marketing. This allows you to send informational and promotional messages to customers, right to their inbox. Not only can you streamline communications and improve brand loyalty, you can also leverage emails for upsell opportunities.
Aside from promotional efforts, you can also use email marketing to gather useful information that you can leverage for long-term initiatives. For instance, you can send out surveys to gather feedback on a new website design, or see how people would respond to a new product idea. There’s so much you can accomplish with a quality email list and a group of professionals who know how to use them.
Social Media Marketing
Social Media Marketing is a great way to maintain brand loyalty among existing customers, while raising awareness for potential ones. This is an ideal marketing practice for (1) keeping existing customers/prospects up-to-date with the latest news surrounding your company, and (2) to reach new audiences.
This can be accomplished by creating and strategically posting high-quality content designed to be shared and generally talked about. Of course, this is easier said than done — as the best Social Media Marketers are always benchmarking competitors and testing new ideas. In the world of social media marketing, your job is never quite done.
The holiday season tends to be winner take all, making it all the more important for brands to hit their goals. So whether it’s with SEO, PPC advertising, email marketing, social media marketing, or anything in between, ensure that you’re going in head-first.
The best way to go head-first? By partnering with a full-service digital marketing agency who’s been there and done that. In fact, we have over 20 years of experience helping Long Island Businesses with their Digital Marketing initiatives. Contact one of our experts today or call us at (800) 978-3417.