In a climate where individuals rely on search engines like Google to find information from virtually anywhere, companies around the world are seizing the opportunity to capitalize. This is accomplished by optimizing one’s website for the keywords their potential customers are more likely to search for, which works to enhance relevant visibility among potential new business. 

This is all done through the parameters of Google’s ever-changing algorithm. It changes so often because companies are always looking for ways to circumvent its rules in an effort to achieve short-term success. This forces Google to constantly monitor and adapt to such antics that will only work to diminish the integrity of their search engine. Because of this, ranking for competitive terms is like trying to hit a moving target.

So here’s what you can do to prepare for Google’s next algorithm update.

Look For The Signs

There have been several Google Algorithm Updates over the years, with various implications. Most of which, however, deal directly with the SERPs and their respective features. If you notice a drastic change in rankings, or a visual change in the SERPs, it’s likely time to start researching any potential changes. 

Preferred SEO agencies like Active Web Group are always looking to stay a step ahead of the crowd, so you can always reference our resources (like this) to stay with us! 

How You Can Adapt Accordingly

Of course, there’s no way to know how you can adapt if you aren’t sure what’s changed. You could be one of the “lucky” ones, someone who actually benefits from an update. If this is the case, you’re more than likely practicing good fundamental SEO.

If your website has been adversely affected by an update, then things could get serious relatively quickly. However, don’t panic too much! It’s all too common for companies to start scrambling for arbitrary solutions, rather than keeping calm and composed. 

You’ll want to be very methodical here. Start with “what has changed, and why?” – take a look at your competitors that haven’t been impacted and deduce what’s different about their website vs your own. From there, you can start trying new things and monitor how it impacts your rankings. Remember, SEO is a long-term initiative, and it involves patience. Part of this involves testing strategies to determine what works and what doesn’t – it’s the best way to learn!

If enough time has passed, and you still haven’t determined what the problem is, you may want to consult with a group of experts. When in doubt, Active Web Group is always here!

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What To Expect Down The Line

While you don’t have a say on how Google decides to update its algorithm, you do have control over how you handle the situation. The best, more proactive method? Keep up with the latest, most followed trends, as those are often what Google’s updates work to combat. The truth is, people look to find shortcuts to rank faster and Google (acting in the best interest of the integrity of their search engine) want to do whatever they can to ensure one thing: when someone searches for something, they find the information they want. Failing to follow this golden rule will almost certainly get your website penalized.

So the best thing you can do is stay on top of what’s happening and continue to think critically. No, you won’t be perfect, but your efforts will show as time passes.

Still Stuck?

Everyone wants to rank on Google and due to the competition, it’s no easy task. If you ever find yourself stuck, you can always reach out to Active Web Group, your friendly neighborhood Digital Marketing agency. We have over 20 years of experience designing and marketing websites for businesses of all sizes and industries. Interested? You can contact us here or give us a call at (800) 978-3417!