In an era where online skepticism is at an all-time high, brands are looking towards long-term marketing campaigns to best complete their online initiatives. This is done to gain customer trust and acquisition at the lowest cost possible. Regardless of your industry, brand, or price point, your digital campaigns will only be as strong as... Read More
Quantity vs Quality Reviews For Local Businesses
July 27th, 2021
Business across all industries look to accrue positive reviews. They provide valuable social proof, give rise to word of mouth marketing and best of all, improve consumer confidence when it really counts – at checkout. In a perfect world, your business would have a plethora of amazing reviews without a single negative comment to worry... Read More
How to Dominate Your Market
July 13th, 2021
In the world of business, marketing and beyond, there’s one rule that stands true and that’s that only the top dog takes the cake. After all, there’s only so much room for success. So in a climate with so many other businesses fighting to be on top, how can you secure your success? The focal... Read More
Creating a Conversion-Focused Paid Search Campaign
June 23rd, 2021
While it has been practiced for years, there’s still a lot we’re learning about paid search. After all, there’s a lot more to targeted advertising on search engines than just bidding on keywords we think (might) cash in for us. Successful advertising is about taking calculated risks, mixed in with data-driven decisions, organic creativity and... Read More
The Sooner You Start Investing in SEO, The Better
June 8th, 2021
Forget all the buzzwords going around – I want to be real with you. People all over the world rely on popular search engines like Google and Bing to find the information they need. Whether they’re looking to stock up on cat food, want to hire a new plumber, or are just arguing over whether... Read More
How Important is Link Building
May 26th, 2021
As the general public becomes more reliant on popular search engines like Google, real estate on its SERPS (Search Engine Results Pages) will only become more sought after. With more competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in... Read More
Pinpointing Your Success: Pinterest Marketing
May 10th, 2021
When people hear the word “Pinterest”, they think about a lot of things, but for some reason, opportunity isn’t the word that comes to mind. We know… You probably think of crafts and DIY. But that’s actually our point. Pinterest marketing hasn’t become an overly commercialized platform. At least not yet. This gives marketers and... Read More
Using Marketing Automation
April 22nd, 2021
Marketing automation (MA) is now ubiquitous. It’s essential that marketers learn to use it to maintain a competitive advantage. There are four basic principles that need to be followed to ensure success. Guidance Required Most companies are already using MA in some form, but many don’t realize the importance of guiding it to increase effectiveness.... Read More
7 Steps to Optimizing Content for SEO
April 6th, 2021
Like it or not, the internet revolves around content. It’s how we entertain ourselves, find information, even shop! Naturally, brands are going out of their way to invest in creating quality content that they can use for marketing purposes. But what good is high-quality content if nobody sees it? This is why you have to... Read More
What COVID-19 Taught Us About Email Marketing
March 25th, 2021
Email is Superior In Times of Uncertainty We’ve come to learn that people feel closer to their inboxes than we ever expected. It appears the one-on-one experience creates a level of intimacy that simply can’t be matched with a social media video or blog post… and this makes perfect sense! Think about it, people look... Read More
