Pay Per Click Advertising

Keyword Development – SEO vs. PPC

December 16th, 2015

Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. But how does methodology differ when choosing keywords for SEO versus choosing keywords for PPC?

Announcing Online Reporting

June 16th, 2014

AWG is excited to announce a complimentary upgrade: Online Reporting. We believe that this system will provide your internal marketing team better accessibility to actionable data. In this article we will review some of the benefits to using the new online reporting system.

Benefits of Using YouTube as a Marketing Tool

July 25th, 2013

To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

May 24th, 2013

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.

PPC Marketing On Mobile Devices

July 27th, 2012

We constantly talk about the world of PPC (Pay Per Click) marketing as a whole; how it is always changing and how bidding techniques and strategies need to change and develop with it. This is no different when we are talking about PPC marketing on different types of devices, whether it be desktops/laptops, tablets or mobile phones.

There’s No Crying in Pay-Per-Click

July 23rd, 2012

Pay-Per-Click can be somewhat emotional and those of you that are a little more advanced in Pay-Per-Click Management will definitely understand where I am coming from. Pay-Per-Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords.

PPC Is Like Having a Child

June 13th, 2012

People tend to treat their businesses like raising a child and often refer to it as their “baby”. PPC often feels like the same analogy. It’s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new “baby”. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her.

Google Shopping Changes

June 8th, 2012

Recently Google announced a major change in the shopping results channel or shopping feed. Google Shopping is typically seen in about the 3rd position on the search engine results page (SERP). This system allows browsers to quickly go in and shop by price comparison between various retailers. It is extremely popular and drives a great deal of sales for thousands if not millions of retailers. Google has a fairly strict procedure on how to get listed in results that includes submitting products and all sorts of data including shipping, UPC number, etc. Many retailers rely on this shopping area as their bread and butter and most consumers love it. In fact you could say that many use this feature exclusively when searching for commodity type of items such as shampoo, books, etc.

PPC Strategies – Understanding The Need For Change

May 31st, 2012

Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle.

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