Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
Pay Per Click Advertising
An Introduction To Customizing Your Keyword Search Within The Pay-Per-Click Arena
July 6th, 2011
If you’re curious how you can generate a substantial income with the click of a mouse and good management then Pay-Per-Click advertising is for you.
What Does My Website Have in Common with a Hamburger Joint?
June 28th, 2011
So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!
Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise
June 21st, 2011
the world of Pay Per Click, there are many changes you can make to your account to try to better your outcome or tweak what is in there. Making too many of them at once leaves you with an uncertainty of what worked and what didn’t.
What is Pay Per Click Advertising?
June 3rd, 2011
Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.
Common Mistakes When Managing PPC on Your Own
May 6th, 2011
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.
How A Website Can Be A Great Salesperson
April 27th, 2011
Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
Internet Marketing Changes in 2011
March 7th, 2011
Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.
Common Pay-Per-Click Mistakes & How to Avoid Them
February 28th, 2011
It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign.
Pay-Per-Click Marketing Mistakes You Might Be Making
January 18th, 2011
A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.
