Pay Per Click Advertising

There’s No Crying in Pay-Per-Click

July 23rd, 2012

Pay-Per-Click can be somewhat emotional and those of you that are a little more advanced in Pay-Per-Click Management will definitely understand where I am coming from. Pay-Per-Click can be a highly emotional roller coaster and you need to make sure that you keep a strict mind when managing your campaigns to the best of their ability while focusing on the end goal, and most importantly do not tie your heart strings to your keywords.

PPC Is Like Having a Child

June 13th, 2012

People tend to treat their businesses like raising a child and often refer to it as their “baby”. PPC often feels like the same analogy. It’s new and refreshing and everybody wants to come and see this beautiful addition to your life. You have joy in wanting to show off your new “baby”. You keep her clean, you clothe her, make sure she is presenting herself in life in a respectful way, you spend money on her.

Google Shopping Changes

June 8th, 2012

Recently Google announced a major change in the shopping results channel or shopping feed. Google Shopping is typically seen in about the 3rd position on the search engine results page (SERP). This system allows browsers to quickly go in and shop by price comparison between various retailers. It is extremely popular and drives a great deal of sales for thousands if not millions of retailers. Google has a fairly strict procedure on how to get listed in results that includes submitting products and all sorts of data including shipping, UPC number, etc. Many retailers rely on this shopping area as their bread and butter and most consumers love it. In fact you could say that many use this feature exclusively when searching for commodity type of items such as shampoo, books, etc.

PPC Strategies – Understanding The Need For Change

May 31st, 2012

Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle.

Value of Small Business Marketing

March 14th, 2012

Marketing should never be looked at as an expense. Over time, if marketing is costing your company money, then you need to rework your strategy. Marketing, by definition, is the action or business of promoting and selling products or services. This definition is not ambiguous. So often, small business owners seem to not fully understand the value of marketing. The vast majority of big businesses get it and in many cases, good marketing strategy is part of what made them big in the first place.

How Does SEM Differ from SEO?

March 8th, 2012

Search engine marketing is a great way to make money online. Making money from an online store, blog or a website depends on being found within a search engine. Search engine marketing, also known as SEM, allows people to get traffic from search engines very quickly. However, this is a little different than using traditional Search Engine Optimization.

Successful PPC Campaigns Take Time

February 17th, 2012

How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure.

The Importance of Hiring a Professional Marketing Company to Handle Your Pay-Per-Click Campaigns

February 14th, 2012

Inexperienced Pay-Per-Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars.

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