Recently Google announced a major change in the shopping results channel or shopping feed. Google Shopping is typically seen in about the 3rd position on the search engine results page (SERP). This system allows browsers to quickly go in and shop by price comparison between various retailers. It is extremely popular and drives a great deal of sales for thousands if not millions of retailers. Google has a fairly strict procedure on how to get listed in results that includes submitting products and all sorts of data including shipping, UPC number, etc. Many retailers rely on this shopping area as their bread and butter and most consumers love it. In fact you could say that many use this feature exclusively when searching for commodity type of items such as shampoo, books, etc.
Pay Per Click Advertising
PPC Strategies – Understanding The Need For Change
May 31st, 2012
Just like with so many things in today’s Internet Marketing landscape, PPC (Pay Per Click Marketing) is always changing and evolving, and in order to continue to maintain a successful campaign your strategies must change as well. Having been a part of the Internet Marketing world for the last 8 years I have seen many once thriving accounts begin to struggle.
Does Ranking High Organically Mean There Is No Need For PPC Campaign?
April 27th, 2012
Many times, over the last 8 years, I have had the same conversation with clients over one specific topic. If I am ranking high in the organic ad listings why do I need to bid on them in PPC? My normal response to them is “why wouldn’t you”.
Without a PPC Strategy You Might Find Yourself in Trouble
April 24th, 2012
The Internet has evolved into this amazing machine and PPC (Pay Per Click) has been every part of that evolution in the past 10 plus years. The effect this machine has had in our lives is substantial.
Value of Small Business Marketing
March 14th, 2012
Marketing should never be looked at as an expense. Over time, if marketing is costing your company money, then you need to rework your strategy. Marketing, by definition, is the action or business of promoting and selling products or services. This definition is not ambiguous. So often, small business owners seem to not fully understand the value of marketing. The vast majority of big businesses get it and in many cases, good marketing strategy is part of what made them big in the first place.
How Does SEM Differ from SEO?
March 8th, 2012
Search engine marketing is a great way to make money online. Making money from an online store, blog or a website depends on being found within a search engine. Search engine marketing, also known as SEM, allows people to get traffic from search engines very quickly. However, this is a little different than using traditional Search Engine Optimization.
Successful PPC Campaigns Take Time
February 17th, 2012
How many times have you been successful without a little time and effort? I would venture to say not many times. Like most everything else, successful PPC (Pay Per Click) campaigns are the same, they take time and effort. If you’re not prepared to focus on PPC and put in the time it takes to succeed, then you’re setting yourself up for failure.
The Importance of Hiring a Professional Marketing Company to Handle Your Pay-Per-Click Campaigns
February 14th, 2012
Inexperienced Pay-Per-Click (PPC) users might as well drive by the search engine headquarters and just throw their cash out the window. In this economy, companies are trying to absorb tasks in house that under better financial circumstances, they would not attempt. It is a big mistake to have an in house inexperienced employee to work on your PPC campaigns and it can mean the difference of thousands of dollars.
What Are Some Of The Benefits Of Pay-Per-Click Advertising
February 1st, 2012
With PPC marketing there is a small initial investment. Most of the search engines do not charge a set-up fee. If they do, it is minimal to place and run your ads. The only cost involved is the actual cost if someone clicks on your ad and visits your website.
A Guide To Pay Per Click Advertising
January 31st, 2012
Many are on the search for more affordable ways to advertise via the web. For any business whether large or small, getting ahead and keeping a competitive edge in today’s market takes strategy and “know how.” Pay-Per-Click Advertising is a great avenue if you want to achieve this goal. Having a guide to help you learn the ins and outs of Pay-Per-Click (PPC) isn’t such a bad idea either. Therefore, once you learn the basics, you’ll be on your way to better advertising.
