Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.
Pay Per Click Advertising
Common Pay-Per-Click Mistakes & How to Avoid Them
February 28th, 2011
It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign.
Pay-Per-Click Marketing Mistakes You Might Be Making
January 18th, 2011
A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.
SEO or PPC: Which is the Better Choice in a Tough Economy
January 10th, 2011
PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.
Why use a professional agency instead of freelance or a home office?
December 22nd, 2010
There are many reasons why the choice of a professional agency is far better and safer than using a freelance worker or a home office. For the purpose of not having to repeat myself or bore you to tears I will call all the freelance workers home offices as well.
Pay-Per-Click (PPC) Campaign Strategies and Basic Tips
June 27th, 2010
However, certain PPC basic must be considered and utilized skillfully in order to maximize the potential of your PPC campaign. These 5 PPC ad basics may be common knowledge to those already well-versed in Internet Marketing, but to those who are relatively new to PPC, they are required reading.
Search Engine Advertising and Cutting Cost
April 21st, 2010
When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.
Three Easy Steps to a Pay-Per-Click Advertising Campaign
March 16th, 2010
Your online advertising campaign is an important part of the success of your business. Pay-Per-Click advertising (PPC), remains an extremely popular method for online marketing solutions, mainly due to the ease of implementation. But while even a novice might be capable of creating a PPC campaign in a relatively short amount of time, those who are more familiar with particular Pay-Per-Click strategies will have more success in expanding an Internet based business and increasing online sales dramatically.
Pay-Per-Click Marketing and Management
January 29th, 2010
The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.
Pay-Per-Click Management
April 22nd, 2007
Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the... Read More