Pay Per Click Advertising

Understanding The Basics Of Pay-Per-Click Advertising

August 24th, 2011

Businesses worldwide typically focus on broadening their marketing to include Pay-Per-Click advertising in an effort to enhance traffic to their site. Many ask, what is Pay-Per-Click? Pay-Per-Click, also known as PPC, is a form of Internet advertising used to direct traffic to websites wherein the business advertiser will pay the hosting search engine only when the ad is clicked and directed to the advertisers site.

Don’t Be So Quick To Point The Finger

August 19th, 2011

Companies that participate in Pay Per Click advertising (often referred to as PPC) often like to put the responsibility of sales on this advertising strategy. This is a common mistake and often results in companies prematurely cancelling their participation with these programs. Pay Per Click is not responsible. People place blame on PPC and shut down their campaigns when they see that they have cost them money and nobody purchased their service or product.

Affiliate Marketing For Dummies

August 17th, 2011

When I first started in Internet Marketing almost 15 years ago, I had no idea how to build a successful online business and how to drive traffic. Then I learned about affiliate marketing. I’ve used this myself and I constantly recommend affiliate marketing where it makes sense for certain types of companies. Over the years, I’ve learned some interesting insights and for sure, a unique perspective.

Tips on Advertising in Pay-Per-Click With Targeted Keywords

August 11th, 2011

Believe it or not, in today's world, there are still a lot of people out there that are unfamiliar with Pay-Per-Click Advertising, also known to the Internet savvy as PPC. Pay-Per-Click advertising is the program that is responsible for the ads on the major search engines that pull up on top and down the right hand side when you are searching the Internet.

Best Practices for Keyword Analysis

August 9th, 2011

Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider

What Does My Website Have in Common with a Hamburger Joint?

June 28th, 2011

So you just created an awesome website and you’re getting no traffic. I am not surprised! Many companies pay top dollar to have a beautiful site built with all types of bells whistles but these same companies forget one important piece of the puzzle. They forget to create a budget for SEO, pay per click, and social media marketing!

What is Pay Per Click Advertising?

June 3rd, 2011

Pay per click advertising (PPC) is an Internet Marketing avenue that is used to direct visitors to your website. The advertiser pays fees to the search engines based on bids placed on keywords which are specific to your business and target market. A website that uses PPC will have a list of keywords and when a keyword search query is done on one of your targeted keywords a relevant advertisement will appear.

Common Mistakes When Managing PPC on Your Own

May 6th, 2011

People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.

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