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Analytics is the driving force behind digital marketing. Understanding data is one thing, mastering it is what separates the pros from the rest of the group. Tracking user-activity gives marketers key insights such as How much time the user spent on the given page Where the user eventually clicked What page(s) they visited after your […]
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
While enticing new customers is important, no marketing channel can boost loyalty the way that email can. Since people typically sign up for email to be notified about promotions you can use that information to increase sales.
People are inundated with emails and are continuously unsubscribing from unwanted mailing lists. Understanding that having permission to advertise to someone can help focus your email strategy. A little neglect or failure to send what subscribers are expecting, can drastically decrease that value. Fortunately, there are ways to increase your email marketing ROI.
Successful holiday marketing requires planning ahead because your competitors will be ramping up their efforts as well. Taking the time now to work on your email optimization can make a huge difference in how well your campaigns perform.
Email marketing is an important part of any digital campaign; and as time goes on, the stakes get higher. 35% of email recipients open their emails based on subject line alone, while 69% report an email as spam based simply on the subject line.
More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.
The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.
Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips.
Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention.
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