Email Marketing

5 Ways to Optimize Your Email Marketing for Smartphones

April 17th, 2015

More email is now read on mobile devices than anywhere else. Since marketing emails are designed primarily on desktop, they’re generally optimized for that by default. With the large number of people checking email on their phone, optimizing your email for that is more important than ever.

First CASL Fine — $1.1 Million

March 13th, 2015

The Canadian Radio-television and Telecommunications Commission (CRTC) announced its first major fine under Canada's Anti-Spam Legislation (CASL). On March 5th, 2015 CRTC issued a Notice of Violation to Compu-Finder, including a $1.1 million dollar penalty for violations.

Email Testing Basics: What You Need to Know

February 6th, 2015

Email testing (or A/B testing) is frequently overlooked by marketers, often seen as overly complicated and cumbersome. But there is no need to fear A/B testing. Optimize your business’s email campaigns using the tools and content you already have at your fingertips.

Build a Better Email List Today

January 9th, 2015

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention.

How to Achieve Higher Email Open Rates

December 3rd, 2014

You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. While email marketing isn't an exact science, there are several strategies you can implement to generate higher email open rates and email marketing success.

Why Should Your Business Send Transactional Emails?

October 30th, 2014

Both experienced and entry-level email marketers must learn how to develop effective transactional emails. This type of email can be used to create a positive response and can have incomparable value for building better subscriber relationships.

7 Ways to Improve Email Marketing Success

September 26th, 2014

Email is one of the most effective and widely used business marketing channels on earth. Email campaign marketing should be a long-term commitment, and every decision made should be based on what is best for your business and recipients alike.

Email Marketing To Bring Your Customers Back

August 28th, 2014

Rejection is never easy to accept, especially when it comes to email marketing. Every now and then email subscribers disengage, leaving marketers wondering why this occurred and what precautions are necessary to avoid unsubscribes in the future. What's important to remember with such relationships, is that if they have not unsubscribed, it is not too late to bring them back.

Are You Prepared For CASL?

June 26th, 2014

On July 1, 2014 section 6 of the new Canadian Anti-Spam Legislation (CASL) goes into effect.These rules are applicable to you if your emails are received in Canada, no matter where you or your company is stationed. While there are similarities between CASL and CAN-SPAM in the U.S., there are also more demanding requirements that must be followed.

Ensure You Reach Your Consumers

August 28th, 2013

Business professionals launch websites as the means to different ends, however the overarching theme is the same: to fill a need of their consumers. In some cases this involves selling products or services, but in almost all cases it involves providing information that is not readily available in brick and mortars. A company’s website also allows a company to deepen their relationship with their consumers through various means. The most common platform used is a blog, which is ideal for displaying the depth and breadth of a professional’s knowledge. The issue that many business professionals wrestle with is how to get their content out to their prospective consumers.

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

Let's Discuss your Digital Marketing Goals

We will contact you within one business day. Ready to talk now?
Call 800-978-3417

Sign Up For Our Digital Marketing Newsletters