Email Marketing

Build a Better Email List Today

January 9th, 2015

Life is full of lists. Guest lists, shopping lists, to-do lists and for your business’s email marketing, contact lists. The success of your company’s email marketing campaign hinges upon building a list of value from the start. To keep your contacts growing with quality subscribers -- ones who actually open, read and act after reading them -- can be challenging, particularly with other companies vying for their attention.

How to Achieve Higher Email Open Rates

December 3rd, 2014

You spend a lot of time and effort into putting together and sending out emails to boost sales, so the more that are opened the better. While email marketing isn't an exact science, there are several strategies you can implement to generate higher email open rates and email marketing success.

Why Should Your Business Send Transactional Emails?

October 30th, 2014

Both experienced and entry-level email marketers must learn how to develop effective transactional emails. This type of email can be used to create a positive response and can have incomparable value for building better subscriber relationships.

7 Ways to Improve Email Marketing Success

September 26th, 2014

Email is one of the most effective and widely used business marketing channels on earth. Email campaign marketing should be a long-term commitment, and every decision made should be based on what is best for your business and recipients alike.

Email Marketing To Bring Your Customers Back

August 28th, 2014

Rejection is never easy to accept, especially when it comes to email marketing. Every now and then email subscribers disengage, leaving marketers wondering why this occurred and what precautions are necessary to avoid unsubscribes in the future. What's important to remember with such relationships, is that if they have not unsubscribed, it is not too late to bring them back.

Are You Prepared For CASL?

June 26th, 2014

On July 1, 2014 section 6 of the new Canadian Anti-Spam Legislation (CASL) goes into effect.These rules are applicable to you if your emails are received in Canada, no matter where you or your company is stationed. While there are similarities between CASL and CAN-SPAM in the U.S., there are also more demanding requirements that must be followed.

Modern Email Marketing That’s Built for Success

May 31st, 2013

Email marketing is not just sending out email blasts in the hope that you’ll get a bite. Here, we take a look at how email can help e-tailers capture every sale possible by cultivating email marketing lists and employing clever use of “abandoned cart” emails. Abandoned Cart Emails Abandoned cart emails are considered a “triggered”... Read More

Oops! I Killed My Email Marketing

July 25th, 2012

So often I am asked why email marketing campaigns are not well received. The content of an individual email can produce a short term drop, but a poor overall strategy contributes more heavily to slumping statistics. Four mistakes are quite serious (and often quite common) and, if not addressed, can lead to the death of your email marketing campaigns.

Increase Sales with Email Marketing

June 21st, 2012

Before jumping right into email marketing and trying to sell to your email list you should know some tried and true tenets that work for the vast majority of marketers. By following some simple rules you can ensure the biggest return on your email marketing investment. I call these tenets my golden three and they are Trust, Surprise and Listen.

Types of Companies that Benefit Most from Email Marketing

April 18th, 2012

Email marketing can benefit all sizes and types of companies. But, like all types of marketing, certain types of businesses have a real advantage when email marketing as compared to others. Your email marketing strategy still plays the biggest role in how well your email marketing performs, but certain types of companies do have an inherent advantage.

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