SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.
Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More
When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.
Business professionals launch websites as the means to different ends, however the overarching theme is the same: to fill a need of their consumers. In some cases this involves selling products or services, but in almost all cases it involves providing information that is not readily available in brick and mortars. A company’s website also allows a company to deepen their relationship with their consumers through various means. The most common platform used is a blog, which is ideal for displaying the depth and breadth of a professional’s knowledge. The issue that many business professionals wrestle with is how to get their content out to their prospective consumers.
If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result.
Many years ago, in another life, I used to work with my father in a delicatessen. That was the family business. I remember begging my father to let me work in the deli and he would always say next year, or the year after. Finally when I hit 14 years old, he said OK. I started out as a stock boy filling shelves, packing and unpacking boxes. It was very tedious and not much to learn.
Landing pages are easily one of the most important aspects of every website. Whether you are running an E-Commerce web store or the website of a philanthropic non-profit, the landing page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must be as visible to the search engines as possible. This means optimizing it properly so more visitors can turn into more conversions.
If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day's to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating.
It’s always important to remember that each visitor to your website has value. Whether you are selling products directly via your eCommerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! I’ve discussed a/b testing and... Read More
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?