Here at Active Web Group we are giving new meaning to the term summer school. Starting last month, our three-part webinar series is designed to give you insights on topics we are asked to comment on most often. Led by our SEO Department Manager, Ria Fiscina, our presentations are designed to give you the tools to accurately evaluate the health of your digital presence, and best practices on moving forward.

SEO Sabotage: Pitfalls to Avoid

In our kick-off webinar, we discuss the difficulties that most companies often face when their SEO is not properly managed. While it is easy to fall into a rut of putting SEO and content creation on the back burner, these items are vital aspects of any company’s web presence and need constant management in order to show continual success. With a solid strategy at the core of your website’s SEO, it will not only be easier to track the success of your campaigns, but will also make managing projects much easier, as goals and targets will already be defined through your strategic planning. Click the link below to learn more about SEO:

Internet Marketing 101

There’s no way around it – your company has to have a digital presence if you want to remain relevant and have a leg up against the competition. Yet how do you know where to start? How can you measure what you are already doing? In the second installment of our Summer Webinar Series, you’ll learn these methods plus more. Reserve your spot for Internet Marketing 101 taking place on Thursday, July 23rd at 11:00AM EST.

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How to Establish Proper KPIs for an SEO campaign

Every SEO campaign needs a solid foundation, and establishing KPIs before running any campaign is going to give you to the most out of your efforts. From search queries to internal links, we’ll provide a step-by-step guide on how to navigate your results. Sign up for our newsletter to be one of the first invited to this webinar and other events:

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