About Lisa Giosi

5 Ways to Improve Your Landing Pages

September 8th, 2016

The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design. I’m Ready To Improve My Conversions Read More »

Facebook’s New Algorithm

July 8th, 2016

Facebook recently announced their plans to change their algorithm, which would favor friends and family over fan pages and publishers. Facebook said “We’ve heard from our community that people are still worried about missing important updates from the friends they care about…” implying their new focus to fill news feeds with content from friends and... Read More Read More »

Was Instagram’s Re-brand a Good Move?

May 18th, 2016

Instagram’s new logo design is creating quite the buzz around the social media community, with comments ranging from support to scrutiny. As with most social media changes, everyone has something to say about it, but the real question is, how much does a logo really tell about a brand? Of course, the general reaction is... Read More Read More »

5 Things You’re Probably Doing Wrong With Digital Marketing

April 15th, 2016

It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong. Read More »

How Social Media has Changed Customer Service

March 18th, 2016

Customer service has evolved over the years. Looking back at the start of the first call centers in the 1960’s, companies have been searching for ways to better communicate with their customers. Now, in an age where things are expected instantly, social media has allowed brands to improve customer service even further. Read More »

Create Landing Pages That Convert

February 11th, 2016

Conversion Rate Optimization, also known as CRO, is crucial element of any website, yet often it is half-hearted or completely forgotten altogether. According to Venture Beat, “[CRO is] the marketing equivalent of the smart salesperson that spends 80% of his or her time working on existing customers, rather than the colleague that chases across the country trying to find all new business.” This can be especially true with landing pages. Read More »

Do You Need To Reboot Your Branding?

January 25th, 2016

The key to a successful brand is consistency. There should be a “feeling” or an “identity” associated with your brand, and that should be presented online. Can your brand say it has the same feeling across devices and channels? Read More »

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