Conversion Optimization

Effective Landing Page Strategies

December 15th, 2010

The first thing that a landing page needs to show is a value offer. This is a sales prompt that shows potential customers exactly what you have to offer. The value offer is connects customers to your business and leads to successful transactions.

5 Common Lead Generation Mistakes

October 20th, 2010

Controlling cost is essential to the survival of any business. The problem many business owners face when it comes to lead generation is the cost per customer. Many people choose their lead generation based on the cost per lead. Better leads will cost more, but they translate into greater success.

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