If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result.
Many years ago, in another life, I used to work with my father in a delicatessen. That was the family business. I remember begging my father to let me work in the deli and he would always say next year, or the year after. Finally when I hit 14 years old, he said OK. I started out as a stock boy filling shelves, packing and unpacking boxes. It was very tedious and not much to learn.
Landing pages are easily one of the most important aspects of every website. Whether you are running an E-Commerce web store or the website of a philanthropic non-profit, the landing page is where most users are going to “land” during their search engine or direct marketing clicks. Because of its importance, the landing page for your website or blog must be as visible to the search engines as possible. This means optimizing it properly so more visitors can turn into more conversions.
If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day's to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating.
It’s always important to remember that each visitor to your website has value. Whether you are selling products directly via your eCommerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! I’ve discussed a/b testing and […]
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
The first thing that a landing page needs to show is a value offer. This is a sales prompt that shows potential customers exactly what you have to offer. The value offer is connects customers to your business and leads to successful transactions.
Controlling cost is essential to the survival of any business. The problem many business owners face when it comes to lead generation is the cost per customer. Many people choose their lead generation based on the cost per lead. Better leads will cost more, but they translate into greater success.
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