I was at lunch today ordering from a fast food place, and the genius behind the counter who couldn’t get the order right surprisingly asked me “is that it?”.
Many years ago, in another life, I used to work with my father in a delicatessen. That was the family business. I remember begging my father to let me work in the deli and he would always say next year, or the year after. Finally when I hit 14 years old, he said OK. I started out as a stock boy filling shelves, packing and unpacking boxes. It was very tedious and not much to learn.
I was always asking questions to learn how to work the cash register, in case I ever had the opportunity. One day the cashier couldn’t come to work and I was very excited to fill in. As I was working the register, I asked a few people “Is That It?”. After the customer left my Father said to me, “You shouldn’t ask people if that is it, because they will always say YES. You should ask them “anything else” because that makes them think for a second and many times they will purchase something else”
I have remembered that and told many people over the years about that lesson I learned. Website marketing is just like the story above. You have a certain amount of site visitors coming to your website every day, week or month, and you have a certain conversion rate. Let’s say you have an eCommerce site selling Vitamins. If you have a site poorly designed, with unclear navigation, not enough products, typos everywhere or things of that nature, it’s very similar to not effectively asking your customers if they’d like anything else with that.
Site design and features are one of the most important elements of your online business, whether you need to generate leads, quotes or eCommerce transactions. It’s all about the conversion rates. So remember, if you are the type of person to always be pointing out to your employees how to be more efficient or better salespeople, as a leader, you should make sure your website is working well for you.
If you are a business owner wondering how you can increase traffic to your site, improve conversion rates and get more sales, than give Active Web Group a call. We’ve been assisting businesses of every size to grow and maintain their market-share. We use the latest trends and technologies to assist our clients to achieve their online business goals. Call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
