Articles Written by Dennis Sims

Modern Email Marketing That’s Built for Success

May 31st, 2013

Email marketing is not just sending out email blasts in the hope that you’ll get a bite. Here, we take a look at how email can help e-tailers capture every sale possible by cultivating email marketing lists and employing clever use of “abandoned cart” emails. Abandoned Cart Emails Abandoned cart emails are considered a “triggered”... Read More Read More »

The Benefits of an Effective Social Media Marketing Campaign

May 10th, 2013

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign. Read More »

Would You Like Anything Else With That?

August 30th, 2012

Many years ago, in another life, I used to work with my father in a delicatessen. That was the family business. I remember begging my father to let me work in the deli and he would always say next year, or the year after. Finally when I hit 14 years old, he said OK. I started out as a stock boy filling shelves, packing and unpacking boxes. It was very tedious and not much to learn. Read More »

How To Increase Conversion Rates?

April 20th, 2012

If you are reading this article, chances are you have a business, it has a website, and you aren’t making enough money that you need something better to do than look for more information. Sometimes, in the nature of the day's to do, we all forget that we have a very powerful ally in marketing our brains, and more importantly, not procrastinating. Read More »

5 Ways To Optimize Conversions For Landing Pages

April 17th, 2012

It’s always important to remember that each visitor to your website has value. Whether you are selling products directly via your E-Commerce website, or your website is designed to generate leads that you distribute to your sales force, you need to make sure you are maximizing your conversion rates, period! I’ve discussed a/b testing and... Read More Read More »

To Blog or Not to Blog?

February 9th, 2012

There are so many types of website marketing efforts someone can pursue, so sometimes it can be a daunting task to try to figure out what you should be doing first. Should you be spending time with Social Media Management such as Facebook or Twitter, spending time trying to link build to increase your organic ranking or spend time and money for your company blog? Read More »

Small Business Marketing Tips

December 9th, 2011

Everyone seems to be complaining about the economy lately, at least that is what I hear around town. From my point of view, personally I believe that any business, if a little innovative and willing to put in the necessary effort, can successfully grow their revenue stream effectively as long as they are willing to pull the trigger. Read More »

What Is The Best Business Investment?

November 1st, 2011

With the recent housing market crash looming not really that far behind us, and the unsettling stock market that so many people lost their shirts on, you have to wonder or ask yourself where you should be putting your money, and what is a good solid investment? I can’t advise you on how good an... Read More Read More »

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