There are so many types of website marketing efforts someone can pursue, so sometimes it can be a daunting task to try to figure out what you should be doing first. Should you be spending time with Social Media Management such as Facebook or Twitter, spending time trying to link build to increase your organic ranking or spend time and money for your company blog? With the recent Google “freshness algorithm” that they released back in November, Google has in essence, increased the weighting factor or worth of sites that add fresh content to their site and add it often.
In essence, if you read the above paragraph, that alone should be a well enough YES for you, however some clients often ask me how to increase their conversion rates, or how can they increase additions to their newsletter list, or decrease their bounce rate. Having a well thought out Content Development piece active on your site is imperative in maintaining rankings, increasing residual traffic, provides fantastic link bate, can help to pre-frame, and most importantly helps to make your site more authoritative.
WordPress is a CMS (Content Management System) designed initially for blogging, however you can incorporate it to work and control your entire site. It’s very SEO friendly, is open source and very simple to use, so incorporating into a lead generation site can be very easy. If you have an eCommerce site with 1,000’s of products, depending on the shopping cart software you are using, it probably has a built in function for blogging as well.
To wrap up, I 100% recommend that you make blogging as part of your online marketing efforts, as it helps you with SEO, and most importantly is a value added resource for your site visitors and will help to increase your ROI on all advertising mediums over time.
For more information on the benefits of blogging call us at 1-800-978-3417 or Contact Active Web Group and let us help you!