Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More
Search Engine Optimization
Local SEO – Why Keywords Matter
June 27th, 2016
For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For eCommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More
What You Need To Know About the Google Ads Update
June 16th, 2016
Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital... Read More
ROI vs. KPIs
June 10th, 2016
To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More
Reaching Your Customers in a Content Saturated World
May 26th, 2016
Websites – The Internet is Full of Them In an online world that offers numerous solutions to any given problem, businesses must use every advantage available to make a connection with potential customers. The goal is to establish a relationship of sincerity and trust over their competitors. Websites are the ideal medium. Through different advertising... Read More
The Importance of Custom Link Building
May 11th, 2016
Networking is one of the most important aspects of success. If you were working a job, the only way to advance your position is through meeting new people in your field and building up professional reputation and respect. The same can be said for an online business. Custom link building has emerged at the vanguard... Read More
5 Things You’re Probably Doing Wrong With Digital Marketing
April 15th, 2016
It’s in a business’ nature to cut corners and try to find the cheapest alternative to ensure profits. In some cases the marketing budget is one of the cuts, resulting in more do-it-yourself projects. For those who have taken it upon themselves to do their own marketing, here are five things you’re probably doing wrong.
Keyword Development – SEO vs. PPC
December 16th, 2015
Keywords are a vital part of creating an SEO campaign. When talking about developing PPC campaigns, proper keyword development is critical. But how does methodology differ when choosing keywords for SEO versus choosing keywords for PPC?
AWG’s 2015 Webinars – All in One Place!
December 2nd, 2015
Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.
Incorporating Digital Strategy into Traditional Marketing
November 6th, 2015
It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?
