Search Engine Optimization

Google Patents and Algorithms; Very Complex, Very Valuable

August 15th, 2013

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.

Does Keyword Density Still Apply?

August 8th, 2013

You've likely heard of keyword density if your company has had a presence on the internet for a few years. Keyword density was a core strategy that many webmasters used to build and market their websites shortly after the internet's inception.   Now, though, keyword density is not a priority on a SEO's checklist and should not be a core component of a website's strategy.

The Value of Site Search to Higher Rankings

April 17th, 2013

The goal of most every sound Search Engine Optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured?

Outshine the Competition with Local Search Engine Optimization

April 9th, 2013

Local Search Engine Optimization (SEO) is a great way to put a geographical focus on your target audience’s online search results. This will help bolster your online visibility for brand new customers as well as cultivate a loyal, repeat customer base. Local SEO does the heavy lifting, increasing your business’s exposure and netting you a better return on investment than ad campaigns or other expensive marketing initiatives.

Avoid The Penguin Updates of Tomorrow

October 25th, 2012

Last month Matt Cutts answered a lot of questions concerning upcoming Google updates at the SES San Francisco. Last year’s Penguin and Panda updates rocked the world of Internet Marketing, kicking some websites off of long standing rankings. During the interview, Cutts explained that the next Penguin update could be “jarring and jolting” for SEO.

Trending Now: Infographics as SEO Content Vehicles

October 4th, 2012

When the gurus of SEO at Google speak, everyone takes notice. Then we try to figure out if the latest SEO trend will serve our clients well. We do not just ‘get on board.’ So hereabouts we are cautiously optimistic about infographics as SEO’s ‘Next Big Thing’ (that is since the last big thing). Operating... Read More

It’s a Brave New World for SEO

September 7th, 2012

Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!

SEO is Not a Game

August 15th, 2012

People are ever hopeful. We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. However, the ways we entertain... Read More

Maximizing Your SEO Through Web Directories

July 18th, 2012

Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships.

A Tale of Two Paradigms: Panda, Meet Penguin!

May 18th, 2012

About ten months ago online businesses were impacted, some severely, by a search engine algorithm change called ‘Panda.’ On that outing, the major search engines switched up the criteria their spiders and bots use when crawling a website. By reprioritizing what techniques search engines ‘look for’ Panda sought out and penalized sites that search engines perceived to be ‘over optimized’ with ‘spam’ techniques.

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