In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success.
Search Engine Optimization
Mobile Friendly Search Results
April 1st, 2015
In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.
Internet Marketing Crash Course
March 6th, 2015
When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs.
Content Strategies to Maximize SEO
December 26th, 2014
Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors.
Duplicate Content and URLs – Understanding Canonicalization
October 16th, 2014
Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.
Seven Quick Blog Writing Tips
September 18th, 2014
With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips.
SEO for eCommerce Category Pages
August 14th, 2014
Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.
What Is SEO?
July 24th, 2014
A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business?
The Top Five Content Marketing Faux Pas
July 17th, 2014
More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content.
Simple SEO Mistakes To Avoid
July 10th, 2014
I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.