In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.
When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs.
Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors.
Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.
A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business?
I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.
How do search engines find your website? Many business owners struggle with getting their websites listed in Google because they simply don't understand how search engines work. In this post we'll be take a beginners look at how search engines work, how they find your website, and what you can do to attract their attention.
There’s an often used line in the internet marketing industry: Content is King. This means that the site that has the best content for its intended user base is going to garner the most rewards. Higher CTRs (Click Through Rates), revenue, goal conversions, keyword rankings are all possibilities. In this article we'll discuss how to find out if your website is hitting the mark and is truly relevant content for your users.
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
There are two types of search engine optimization that are performed on a website: on page and off page. The question that most website owners have is which one will help their website rank in the SERPs the most effectively. In this article we'll review what each process entails.