Search Engine Optimization

5 Ways To Tell If Your Digital Marketing Is Working

November 21st, 2018

It may be difficult to gauge whether or not your existing digital marketing efforts are working. Campaigns can usually be considered successful if a website receives a constant and ever-increasing stream of visitors who are specifically seeking your goods and/or services. Other ways to know that your online marketing is working is via an increase... Read More

Why Content Marketing and Link Building Work in Perfect Harmony

August 16th, 2018

What is Link Building? Link building is the process of collecting backlinks to your website. A backlink is a hyperlink that brings a user from one website to yours. One website linking to another is often seen as an endorsement because they are seen as the internet’s equivalent to a referral. You wouldn’t recommend a... Read More

Why Ranking #1 Isn’t The Most Important Thing Anymore

June 4th, 2018

Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More

What is Relevant Content and How Does It Benefit My Online Business?

May 12th, 2018

For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More

How SEO Can Grow Your Manufacturing Business

April 6th, 2018

SEO 101 for Manufacturers Manufacturers with an online presence need SEO. SEO, or Search Engine Optimization, is an ongoing series of on- and off-site strategies and initiatives aimed at making a website more visible (via keyword rankings) on search engines like Google, Bing, and Yahoo. The higher a site ranks for a keyword that aptly... Read More

How Does SEO Fit into My Online Business Model?

March 8th, 2018

In 2014 a Forbes’ article urged online business owners to make Search Engine Optimization (SEO) a part of their business model. The author cited several reasons why a solid SEO strategy would assist businesses to achieve their goals. Among them, Forbes noted SEO’s cost-effectiveness, as well as its dominance on the Search Engine Results Pages... Read More

Why SEO Must Be Considered When Designing a New Website

February 22nd, 2018

Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More

What you need to know about Google’s Mobile First Index

January 15th, 2018

For several years now, fewer and fewer consumers have been using desktop computers to perform their daily online tasks. Over two years ago smartphone and tablet users eclipsed desktop users and that percentage keeps growing. In 2014 savvy online business owners saw the future of ecommerce and raced to upgrade their websites to facilitate the... Read More

Why You Need PPC with SEO

August 5th, 2017

Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

How to Grow Your Business’ Blog

July 20th, 2017

Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More

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