In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success.
In the USA, 94% of users prefer to use their smart phones and tablets to perform local searches instead of using their desktop devices. If your site doesn’t currently read well on a mobile device, chances are you’ve already lost business by not being able to convert mobile users. Now to add to it: Google may not even rank your site in mobile search results at all.
When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs.
Quality content. Keywords. In the ever-changing world of digital marketing these stay relevant. Why? Because when shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors.
Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.
With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips.
Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.
A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business?
More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content.
I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.