Google's policy that linking should be for editorial purposes only, and not to improve your search engine rankings has been pretty consistent for nearly a decade. There have always been gray areas, that have been open to interpretation and debate. Sometimes tactics that were perfectly fine and considered acceptable, will be abused, and be frowned upon by Google. These edge tactics can put you on the receiving end of an "Unnatural Links" warning letter in your inbox, followed by dramatic decrease in traffic.
Search Engine Optimization
There’s an often used line in the internet marketing industry: Content is King. This means that the site that has the best content for its intended user base is going to garner the most rewards. Higher CTRs (Click Through Rates), revenue, goal conversions, keyword rankings are all possibilities. In this article we'll discuss how to find out if your website is hitting the mark and is truly relevant content for your users.
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
There are two types of search engine optimization that are performed on a website: on page and off page. The question that most website owners have is which one will help their website rank in the SERPs the most effectively. In this article we'll review what each process entails.
When your website is your only business presence it is even more important to ensure that your website is fully optimized. This article is the first in a series discussing aspects of site optimization and what Active Web Group can do to help your site to gain traction in the Search Engine Result Pages (SERPs). One of the aspects of a website that will impact it’s rankings and must be inspected is a site’s link structure.
Your business’s website is so much more than just a place to sell goods and services on the web. It is also a place to engage your potential customers in a manner that increases brand awareness. By implementing a blog on your company website you are able to regularly connect with customers by providing information about your business and its related industry. But where to start? In this post we’ll go over the five steps of developing and creating a blog for your company website.
Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.
When the internet was in its early days and eCommerce was just starting to gain momentum, one of its most appealing aspects was that it leveled the playing field between big chains and small local businesses. However as big online retailers like Amazon moved in, many local businesses were pushed off the first page of Google. In this post we're going to be looking at what local businesses can do to help their business rank for more searches.
If you’ve reached the point of a hiring a SEO consultant to help update your website, then you want to make sure that you hire the right kind of SEO for your needs. With all of the changes that have been made to the SEO landscape this past year, there have been many different stances taken on whether or not the SEO field itself has taken a backseat to other types of marketing. SEO, now being referred to by some as internet marketing a continually evolving field of work and you’ll want to ensure that you hire the best White Hat SEO in the field.
Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.