Search Engine Optimization

How to Track Site Performance Post Hummingbird

October 29th, 2013

Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More

How Small Businesses Can Take Advantage of Google’s Local Carousel

October 17th, 2013

For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.

Bigger Isn’t Always Better

October 10th, 2013

When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.

Are You Following Google’s Advice?

September 11th, 2013

Google's recent ranking advice is almost accurate. There is a big difference between creating a site that people want to use and share and creating a site that people do use and share.

The Value of Natural Search

September 4th, 2013

There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website.

Traditional Link Building Is Over

August 22nd, 2013

Today’s link building is a very different process than what it used to be. In a post-penguin world, Search Engine Marketers (SEMs) cannot drop a healthy portion of their marketing budget on snatching up links from websites across the web and expect their websites to climb to the top of the Google Search Results. SEMs must be extremely careful with which sites they intentionally build relationships with. Even though links are at the core of the ranking algorithm, Google is showing a weighted preference for “fresh”, or current, material. There’s no way to get fresher links than social media. If you’ve already attempted gaining social links and your site still isn’t ranking, your site may be falling short on other core values that search providers are scrutinizing.

Google Patents and Algorithms; Very Complex, Very Valuable

August 15th, 2013

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.

Does Keyword Density Still Apply?

August 8th, 2013

You've likely heard of keyword density if your company has had a presence on the internet for a few years. Keyword density was a core strategy that many webmasters used to build and market their websites shortly after the internet's inception.   Now, though, keyword density is not a priority on a SEO's checklist and should not be a core component of a website's strategy.

Newest Algorithm Paradigms (Penguin) and the White Hats

August 1st, 2013

Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade.... Read More

Benefits of Using YouTube as a Marketing Tool

July 25th, 2013

To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.

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