Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.
Search Engine Optimization
You've likely heard of keyword density if your company has had a presence on the internet for a few years. Keyword density was a core strategy that many webmasters used to build and market their websites shortly after the internet's inception. Now, though, keyword density is not a priority on a SEO's checklist and should not be a core component of a website's strategy.
Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade. […]
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.
If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result.
Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you’ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence.
Using lists is a great way to engage your audience in a fun, easy fashion that doesn’t take a lot of their time or yours. Check out some of our great reasons for using succinct lists for your connection with repeat customers and casual readers alike. Lists Are Easy To Read Getting your audience to […]
The goal of most every sound Search Engine Optimization campaign is to attract more quality traffic to their website. In business it is truly a numbers game so attracting only visitors who are actively seeking what you provide ensures the greater likelihood these ‘window shoppers’ will convert to customers. So what truly attracts a potential buyer to your site? The possibility of your site delivering a quality customer experience. Okay…what is that and how is it measured?
Local Search Engine Optimization (SEO) is a great way to put a geographical focus on your target audience’s online search results. This will help bolster your online visibility for brand new customers as well as cultivate a loyal, repeat customer base. Local SEO does the heavy lifting, increasing your business’s exposure and netting you a better return on investment than ad campaigns or other expensive marketing initiatives.
Last month Matt Cutts answered a lot of questions concerning upcoming Google updates at the SES San Francisco. Last year’s Penguin and Panda updates rocked the world of Internet Marketing, kicking some websites off of long standing rankings. During the interview, Cutts explained that the next Penguin update could be “jarring and jolting” for SEO.
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