Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.
SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.
When talking with small or medium sized businesses clients one of the common questions is "why do I need to need to add new content to our website"? In the early days of business websites it was common to repurpose your printed brochure, add some filler, grab some stock photos and call it a day. However as Google enters its 15th year, search engines and the end users have become much more sophisticated, and business websites have a much higher hurdle to clear to rank for competitive terms.
Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on... Read More
For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.
When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.
Google's recent ranking advice is almost accurate. There is a big difference between creating a site that people want to use and share and creating a site that people do use and share.
There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website.
Today’s link building is a very different process than what it used to be. In a post-penguin world, Search Engine Marketers (SEMs) cannot drop a healthy portion of their marketing budget on snatching up links from websites across the web and expect their websites to climb to the top of the Google Search Results. SEMs must be extremely careful with which sites they intentionally build relationships with. Even though links are at the core of the ranking algorithm, Google is showing a weighted preference for “fresh”, or current, material. There’s no way to get fresher links than social media. If you’ve already attempted gaining social links and your site still isn’t ranking, your site may be falling short on other core values that search providers are scrutinizing.
Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.