Search Engine Optimization

Duplicate Content and URLs – Understanding Canonicalization

October 16th, 2014

Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.

Seven Quick Blog Writing Tips

September 18th, 2014

With digitized shortened attention spans you’ve got to make content count in 400 words or less. So before you hit the publish button, consider these blogging tips.

SEO for eCommerce Category Pages

August 14th, 2014

Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.

What Is SEO?

July 24th, 2014

A lot of terms are thrown around when a website is built. ROI, CTAs, and UX all come into play. SEO is one of the most important processes that can be performed on a website, but what exactly is it? And why is it relevant to your business?

The Top Five Content Marketing Faux Pas

July 17th, 2014

More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content.

Simple SEO Mistakes To Avoid

July 10th, 2014

I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.

How Do Search Engines Find My Website?

June 19th, 2014

How do search engines find your website? Many business owners struggle with getting their websites listed in Google because they simply don't understand how search engines work. In this post we'll be take a beginners look at how search engines work, how they find your website, and what you can do to attract their attention.

Announcing Online Reporting

June 16th, 2014

AWG is excited to announce a complimentary upgrade: Online Reporting. We believe that this system will provide your internal marketing team better accessibility to actionable data. In this article we will review some of the benefits to using the new online reporting system.

Artificial and Unnatural Linking – Conducting A Backlink Risk Assessment

June 6th, 2014

Google's policy that linking should be for editorial purposes only, and not to improve your search engine rankings has been pretty consistent for nearly a decade. There have always been gray areas, that have been open to interpretation and debate. Sometimes tactics that were perfectly fine and considered acceptable, will be abused, and be frowned upon by Google. These edge tactics can put you on the receiving end of an "Unnatural Links" warning letter in your inbox, followed by dramatic decrease in traffic.

Is The Copy On Your Website Relevant Content?

May 29th, 2014

There’s an often used line in the internet marketing industry: Content is King. This means that the site that has the best content for its intended user base is going to garner the most rewards. Higher CTRs (Click Through Rates), revenue, goal conversions, keyword rankings are all possibilities. In this article we'll discuss how to find out if your website is hitting the mark and is truly relevant content for your users.

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