Search Engine Optimization

Is Parallax Web Design Good For SEO?

May 22nd, 2014

One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.

Which Is Better For My Business: On Page or Off Page Optimization?

May 16th, 2014

There are two types of search engine optimization that are performed on a website: on page and off page. The question that most website owners have is which one will help their website rank in the SERPs the most effectively. In this article we'll review what each process entails.

URL Structure Matters

April 10th, 2014

When your website is your only business presence it is even more important to ensure that your website is fully optimized. This article is the first in a series discussing aspects of site optimization and what Active Web Group can do to help your site to gain traction in the Search Engine Result Pages (SERPs). One of the aspects of a website that will impact it’s rankings and must be inspected is a site’s link structure.

Five Steps to Increase Traffic With a Company Blog

March 21st, 2014

Your business’s website is so much more than just a place to sell goods and services on the web. It is also a place to engage your potential customers in a manner that increases brand awareness. By implementing a blog on your company website you are able to regularly connect with customers by providing information about your business and its related industry. But where to start? In this post we’ll go over the five steps of developing and creating a blog for your company website.

Do I Need a Facebook Account For My Business?

February 27th, 2014

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

How to Help Your Business Rank for Local Search Terms

January 6th, 2014

When the internet was in its early days and eCommerce was just starting to gain momentum, one of its most appealing aspects was that it leveled the playing field between big chains and small local businesses. However as big online retailers like Amazon moved in, many local businesses were pushed off the first page of Google. In this post we're going to be looking at what local businesses can do to help their business rank for more searches.

How To Hire The Right Internet Marketing Specialist

December 19th, 2013

If you’ve reached the point of a hiring a SEO consultant to help update your website, then you want to make sure that you hire the right kind of SEO for your needs. With all of the changes that have been made to the SEO landscape this past year, there have been many different stances taken on whether or not the SEO field itself has taken a backseat to other types of marketing. SEO, now being referred to by some as internet marketing a continually evolving field of work and you’ll want to ensure that you hire the best White Hat SEO in the field.

How to Improve Your Small Business Website: Technical Changes

December 9th, 2013

Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.

Does My Site Need Mobile SEO?

November 25th, 2013

SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.

Why You Need to Add New Content to Your Website

November 7th, 2013

When talking with small or medium sized businesses clients one of the common questions is "why do I need to need to add new content to our website"? In the early days of business websites it was common to repurpose your printed brochure, add some filler, grab some stock photos and call it a day. However as Google enters its 15th year, search engines and the end users have become much more sophisticated, and business websites have a much higher hurdle to clear to rank for competitive terms.

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