This is an excellent question, and I think my client would likely get three different answers if he asked three different experts. My opinion is based on what I usually base my answers on, what my client’s goals are for the campaign. I asked my client this very question, but I think the phrasing of the question is important. A simple question of “what would you like to achieve?” is likely to get a response just as plain, “I want more sales,” Who doesn’t?
I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be... Read More
When I first started in Internet Marketing almost 15 years ago, I had no idea how to build a successful online business and how to drive traffic. Then I learned about affiliate marketing. I’ve used this myself and I constantly recommend affiliate marketing where it makes sense for certain types of companies. Over the years, I’ve learned some interesting insights and for sure, a unique perspective.
As a standard rule of thumb, you have to assume that over 80% of people find what they are looking for on the first page of Google. 20% of all searches usually get sucked up by PPC advertisements, and the other 80 % is scattered on the rest of the page, with the obvious first three spots being the most coveted. Knowing this, it’s very important to understand and completely embrace the fact that being on the first page of major search engines
Many wonder if they are utilizing the best practices when it comes to searching for the appropriate keyword within the pay per click arena. Often, it is difficult to determine the best targeted keywords that will match or lure in people who are browsing the web. First and foremost, decide on a monthly budget for your campaign. Once you determine a comfortable amount, there are several other things to consider
Why doesn’t Google like you? Who does? Sounds funny, but it is more truthful than you think. Google has to index billions of pages with computers and try to determine what pages should be well ranked for particular search words and phrases. Sounds like a big task, but a simple concept. The pages with the best content on them for the particular search term in question should be ranked the highest, right?
While the adage "it takes money to make money" holds true, there are a few things, that don't necessarily require a cash investment on your part, that you can do to raise your visibility.
Here are some easy SEO tips that you or your web developer can likely accomplish. If any of them are beyond your ability, call us and we will guide you. Often changing a few simple items on your site will result in rankings movement. While this is far from an overall program, if you perform a few of these items, you will see we SEO agencies know what we are doing, and rankings bring sales and leads!
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
I like to watch TV sometimes, I’ll admit it. But many times I like to watch the Discovery Channel or, especially lately, the Science Channel. I very much enjoy the show Through the Wormhole – With Morgan Freeman. It discusses many topics such as time, gravity, celestial objects and the vast distances involved.