Search Engine Optimization

It’s a Brave New World for SEO

September 7th, 2012

Back in high school when we waded through Brave New World and 1984 did we ever think our lives would be offered instant worldwide access via the Internet? And once it was made available we certainly became comfortable quickly with shopping and conversing online anywhere and at anytime. The only limitation had been the location of one’s desktop or laptop. ‘Not no more!

Content Marketing Strategies

August 21st, 2012

Over the last couple of months Google has made it clear that content marketing is going to be the best way for web marketers to rank high and keep their rankings in the search engines. Content marketing allows bloggers and website owners to not only express their ideas, but to promote products and services. If your company uses a blogging platform, content marketing is going to be your key to outranking competitors.

SEO is Not a Game

August 15th, 2012

People are ever hopeful. We order ‘Get Rich Quick’ schemes from infomercials and buy ‘Powerball’ lotto tickets when the payout is in the multimillions. We dream of overnight success even though we know better. We also like games. Playing to win is exhilarating, but developing a winning strategy is essential. However, the ways we entertain... Read More

Maximizing Your SEO Through Web Directories

July 18th, 2012

Creating an effective marketing strategy with the help of SEO marketing can be quite challenging at times. Web Directories have been a popular avenue when it comes to building your site and making it noticeable. While it has been around for quite some time, it still possesses the same punch and therefore is a great resource. Web Directories are a great way to build site relationships.

A Tale of Two Paradigms: Panda, Meet Penguin!

May 18th, 2012

About ten months ago online businesses were impacted, some severely, by a search engine algorithm change called ‘Panda.’ On that outing, the major search engines switched up the criteria their spiders and bots use when crawling a website. By reprioritizing what techniques search engines ‘look for’ Panda sought out and penalized sites that search engines perceived to be ‘over optimized’ with ‘spam’ techniques.

What’s in a Paradigm Shift?

May 1st, 2012

By now most online business owners have heard that the major search engines like to ‘mix it up a bit’ from time to time. This ‘mix up’ is called an ‘algorithm shift.’ One day your keywords are ranking well and seemingly, the next they’re nowhere to be found on the first two pages. What’s going on and what to do

Search Engine Optimization (SEO) A bit of History revealed.

April 30th, 2012

Let’s begin with a bit of history; Search Engine Optimization initially started its debut on the Internet during the 1990’s, the term “Search Engine Optimization” was introduced by an Internet Marketing Group during the year of 1997 in an effort to define the steps needed to improve Search Engine Positioning.

What is the Value of a Top Search Engine Ranking?

April 19th, 2012

There are several obvious ways to answer this question, which I will go through quickly, but I am most thinking about the not so obvious answers. The very obvious answer is that you can measure the value of a ranking, in its raw form, as exactly how many sales/leads you derived from that exact ranking and the long tail searches from the root of the term.

Find A Great SEO Company

March 28th, 2012

Finding a great SEO company that is going to propel your website into the first couple pages of the Google search results is one of the best investments that you will ever make for your online business or website. When you have traffic to your website, sales are not too far behind. If you do not have the traffic you need to your site then you are missing out on potential sales as well as future clients and repeat business.

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