When the internet was in its early days and eCommerce was just starting to gain momentum, one of its most appealing aspects was that it leveled the playing field between big chains and small local businesses. However as big online retailers like Amazon moved in, many local businesses were pushed off the first page of Google. In this post we're going to be looking at what local businesses can do to help their business rank for more searches.
Search Engine Optimization
If you’ve reached the point of a hiring a SEO consultant to help update your website, then you want to make sure that you hire the right kind of SEO for your needs. With all of the changes that have been made to the SEO landscape this past year, there have been many different stances taken on whether or not the SEO field itself has taken a backseat to other types of marketing. SEO, now being referred to by some as internet marketing a continually evolving field of work and you’ll want to ensure that you hire the best White Hat SEO in the field.
Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.
SEO involves optimizing websites in a variety of different ways. One of the most effective ways to optimize is by creating a mobile version of your website by using something called responsive design. As approximately 15% of all traffic on the internet today is mobile traffic and approximately 30% of website sales are comprised by mobile users, it’s more important than ever to ensure that your website is reaching its audience.
When talking with small or medium sized businesses clients one of the common questions is "why do I need to need to add new content to our website"? In the early days of business websites it was common to repurpose your printed brochure, add some filler, grab some stock photos and call it a day. However as Google enters its 15th year, search engines and the end users have become much more sophisticated, and business websites have a much higher hurdle to clear to rank for competitive terms.
Google has unveiled yet another animal in their zoo of updates, the Hummingbird. This miniscule bird which we associate with bright, sunny days has had SEOs scrambling to meet the learning curve that it delivered to the masses. Much like the mobile phones that have soared into our lives, Hummingbird has made searching Google on […]
For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.
When a site owner reviews a site’s progress they generally look at the numbers for registered users, pageviews, file downloads, page likes, and page shares. Looking at these numbers is satisfying because they offer a tangible, easy to access number that can be tracked month over month. The problem is that these types of metrics are unreliable as they don’t necessarily relate to the statistics that truly matter when measuring growth.
Google's recent ranking advice is almost accurate. There is a big difference between creating a site that people want to use and share and creating a site that people do use and share.
There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website.
- How to Combine Google Ads with Other Channels to Retarget, Nurture, and Convert
- 2024 B2B Trends for Marketing Success
- Top SEO Trends to Look Out for in 2024
- Mastering Social Media Competitor Analysis: A Guide to Effectively Monitoring Your Competition
- Web Design Strategies to Increase Your ROI: Embracing a Mobile-First Approach