Search Engine Optimization

What you need to know about Google’s Mobile First Index

January 15th, 2018

For several years now, fewer and fewer consumers have been using desktop computers to perform their daily online tasks. Over two years ago smartphone and tablet users eclipsed desktop users and that percentage keeps growing. In 2014 savvy online business owners saw the future of ecommerce and raced to upgrade their websites to facilitate the... Read More

Why You Need PPC with SEO

August 5th, 2017

Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More

How to Grow Your Business’ Blog

July 20th, 2017

Blogs can be a great way to attract more prospects to your online business who may then convert to customers or clients. This does not happen by just publishing content. Below we provide an overview of the process. Most business leaders will quickly see that there is both due diligence and process involved. Successful business... Read More

How to Boost Revenue with Content Marketing

April 4th, 2017

Why Content Marketing? With the digital world full of brands promoting themselves with sales and gimmicks, the masses are beginning to see past the smoke and gravitate towards voices that they trust. Consumers are sick of being ‘sold’ so they’re relying on their gut-reactions, forcing brands to earn their attention with excellent content. What exactly... Read More

Top SEO Mistakes to Avoid

March 17th, 2017

Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More

How to set up a Google Analytics Account

January 6th, 2017

Google Analytics Account Setup Websites have pervaded our culture in the past 10 years. It’s difficult to avoid using them. In the US, businesses rely on websites to generate leads and sales to keep their margins in the black. For retail, in particular, customer trends are tracked to determine the best ways to identify, target... Read More

Google Begins Mobile-First Indexing

November 23rd, 2016

The majority of Google searches are performed on mobile devices and the volume increases yearly. Yet, up until now, Google has indexed sites based on a website’s desktop version. This created a discrepancy between ranking and relevance when searching on a mobile device. That focus has recently shifted. Attempting to make search results more relevant,... Read More

Why Good Web Development is Needed for SEO

October 28th, 2016

It is generally known that solid web design cannot just be “pretty” but also needs to be capable of doing some serious SEO lifting. Less known, but just as important, is a site’s web development. Why? That is the way the site is actually ‘wired’ to function. Search engines use bots and spiders (spiders/bots are... Read More

3 Free PR Strategies to Make Any Campaign Better

October 7th, 2016

Any digital campaign can benefit from some good PR – and who can argue with free? Getting the most for your digital marketing efforts is vital, and these three tips will help improve any digital campaign on any budget. Guest Blogging Aside from its value in exposure, guest blogging is also very helpful for Custom... Read More

Local SEO – Why Keywords Matter

June 27th, 2016

For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More

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