For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More
Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a 20% increase in clickthrough rates for some advertisers in the near future. This will have a significant impact on how brands decide to customize digital... Read More
To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More
Websites – The Internet is Full of Them In an online world that offers numerous solutions to any given problem, businesses must use every advantage available to make a connection with potential customers. The goal is to establish a relationship of sincerity and trust over their competitors. Websites are the ideal medium. Through different advertising... Read More
Active Web Group developed a series of webinars to provide business owners with a general understanding of digital marketing, including an introduction to SEO and what pitfalls to avoid, how better understand your SEO KPIs, and an overview of what should be included in your digital marketing campaign.
It’s hard for us in the digital marketing industry to comprehend, yet there are still many businesses who rely mainly on traditional marketing initiatives – print, radio, TV, and even word of mouth – to attract new business. So what can you do to incorporate some digital marketing into your traditional marketing to remain competitive?
Before you launch your new website, make sure that these 5 SEO tools are connected to your site. They will help provide you with invaluable information that can help you to improve site content, increase traffic to your site, and improve your goal conversion rates.
To the uninitiated, there is only one kind of SEO (search engine optimization). The reality is that there are several different kinds and in different categories. Understanding the differences can offer you better insight into what your website needs and how to go about it.
We SEO’s have been waiting for this moment for about a year and a half. Google has officially confirmed that more searches occur on mobile devices than on computers in 10 countries, which include the US and Japan. Google also groups tablets like the iPad in with computers, so smartphone-generated searches are truly outclassing tablets, laptop computers, and desktop computers combined.
In an internet marketing world which seems to focus increasing attention on social media, questions about the value of search engine optimization (SEO) come up with increasing frequency, particularly when Google rolls out yet another algorithm update. Although social media can be a lot more fun than SEO, your marketing plan should include time for SEO for long term success.