Intro / Overview
Converged Technology Group, a strong contender in the very competitive IT Solutions Provider industry, consulted with Active Web Group to build their new online corporate presence. Converged had high expectations and requirements for their new site. To attract the decision-makers in their target markets, the firm also needed user experience enhancements including ADA compliance, a fluid sales funnel with numerous options, and scalability. After consulting with our design and web development team, Converged engaged AWG to design and build their customized WordPress site.
- Web Design
Converged Technology’s former website was dated and did not represent the company well. Site navigation was cumbersome, the content was scant, its visuals were generic. The basic corporate online presence that had once served the growing business adequately, was no longer attracting, retaining, and converting their key demographics. The IT Management industry is highly competitive, especially in the Greater New York area. Converged’s website redesign requirements included clear Calls to Action (CTA’s) for engagement, fluid navigation, and the flexibility to grow and change to meet emerging industry needs.
Active Web Group’s designers and web developers crafted a dynamic, inclusive Custom WordPress site with a high-end appearance to showcase Converged’s exceptional IT services and to firmly establish the company at the forefront of IT Solutions Providers in the New York TriState region. The site’s sophisticated look, feel, and functionality allows their target demographics, Business Decision Makers (BDM’s), Business Decision Influencers (BDI’s), Technical Decision Makers (TDM’s), and Technical Decision Influencers (TDI’s) quick access to information regarding Converged Technology’s professional and co-managed services. The site is also scalable, so it can be quickly adapted to meet changing online business trends as required. Additionally, services can be quickly added or adjusted as technology trends and business needs evolve and grow.
Since its recent inception, Converged Technology Group’s new corporate website is now seen as a viable IT resource. Evidenced by early metrics, Converged Technology Group’s new site is not only reaching its target audience, but it is also responsive, allowing for fluid, ease of use regardless of the device being used to access the site. The new site’s updated, professional appearance is also a powerful sales tool for Converged’s prospects. The bounce rate has also declined, indicating that visitors remain on the site longer and are more likely to convert. With the addition of SEO and additional marketing disciplines, these metrics will continue to grow, perhaps exponentially.