As law firms grow, so too does the need for their online presence to evolve. For BPN Law, a large and dynamic legal firm, their journey with Active Web Group showcases how a website can transform and adapt over time to meet both business growth and shifting client needs. Over the past eight years, BPN Law has undergone three major website redesigns, each aligned with their expanding services, locations, and team of attorneys.
In this case study, we’ll explore how AWG partnered with BPN Law to craft a website that not only reflected their firm’s growth but also enhanced client engagement, led to better conversion rates, and supported a smooth user experience across all devices.
About BPN Law
BPN Law is a premier law firm that provides a wide range of legal services, specializing in business law, medical malpractice, and complex litigation. With a team of experienced attorneys, BPN Law has built a reputation for offering tailored solutions to businesses, individuals, and organizations of all sizes. The firm has expanded significantly over the years, with a growing team of attorneys, which made it essential for their website to evolve alongside the firm.
Challenge: Creating A Website That Grows with BPN Law
When BPN Law first approached Active Web Group eight years ago, their website was a straightforward representation of the firm’s legal services. However, as the firm grew – adding new practice areas and bringing on more attorneys – BPN Law’s website needed to evolve to stay in step with these changes.
Key challenges included:
- Growing Firm Needs: As BPN Law expanded, so did their services, locations, and the number of attorneys they employed. Their website had to adjust to these changes to ensure that it accurately represented their full offering and large, growing team.
- Multiple Redesigns Over Time: Over the span of eight years, BPN Law’s website underwent three major iterations to meet the evolving needs of the firm.
- Dynamic Content: The site needed to accommodate changes in team members, office locations, practice areas, and more, all while maintaining a user-friendly interface that made it easy for potential clients to find what they needed.
Execution: A Tailored, Scalable Approach
Each time BPN Law’s firm grew or adjusted its focus, Active Web Group stepped in with an updated website that could keep pace with those changes. As the firm expanded, AWG designed the website’s architecture to be scalable. This allowed for easy updates to add new attorneys, new locations, and new practice areas. BPN Law could now add or update information quickly and efficiently, keeping their site as dynamic as their growing business.
One of the primary focuses of each redesign was to ensure that potential clients could easily navigate the site, regardless of how large it grew. AWG streamlined the navigation structure so that users could easily find information about specific practice areas, attorney profiles, and office locations. Clear calls to action and simplified paths to contacting the firm or requesting consultations made the site more user-friendly, increasing engagement and conversion.
Results: A Website That Supports Long-Term Growth
After each website redesign, BPN Law saw tangible improvements in both website performance and client engagement.
1. Continued Growth in Traffic
As BPN Law opened new offices and expanded its team, website traffic grew steadily. The enhanced SEO strategies implemented by AWG made sure that BPN Law ranked higher for local searches, making it easier for potential clients to find their services online.
2. Improved Conversion Rates
With clearer navigation, better CTAs, and a more user-friendly design, conversion rates steadily increased after each redesign. Potential clients found it easier to reach out for consultations, increasing BPN Law’s ability to connect with new clients across all their locations.
3. Adaptable, Dynamic Website
The website evolved with the firm, and as BPN Law grew, they found it easier to update the site with new information. Whether it was adding a new attorney profile, opening a new office, or expanding into a new area of law, the website was designed to keep pace with the firm’s needs.
4. Better Client Experience
The improved user experience led to more satisfied visitors and clients. Whether they were accessing the site on a desktop or mobile device, potential clients were able to easily navigate the site and find the information they needed, creating a smoother journey from first touch to consultation.
Why Active Web Group?
Our long-standing partnership with BPN Law highlights our ability to create scalable, flexible digital solutions that grow alongside our clients. Over the years, AWG has consistently delivered websites that are not only visually appealing but also functional and aligned with the firm’s business objectives.
AWG excels at understanding the unique needs of our clients and adapting our services as those needs evolve. This adaptability is what made the long-term partnership with BPN Law so successful. As BPN Law expanded, AWG provided the tools and expertise to ensure their website continued to serve the firm effectively.
A Partnership Built for Long-Term Success
One of the most telling indicators of a successful partnership is the longevity and satisfaction of the client. Gary Patterson, Jr., from BPN Law, shared his thoughts on the relationship with Active Web Group in a recent Google review:
“Our law firm has been working with AWG since our founding nearly 10 years ago. They have always done great work at very reasonable costs. It has been a pleasure working with their team.” – Gary Patterson, Jr., BPN Law
This testimonial perfectly encapsulates the essence of the long-standing relationship between BPN Law and Active Web Group. From the very beginning of BPN Law’s founding, AWG has been there to provide top-notch web design and digital marketing services that have adapted as the firm’s needs have evolved.
BPN Law’s digital journey with Active Web Group illustrates the importance of having a website that can grow and adapt as your business does. Over the course of eight years, the three website redesigns provided BPN Law with a platform that not only reflects their professional brand but also supports their business expansion and ongoing client engagement.
For law firms or any growing business in need of a website that can evolve with them, Active Web Group offers the expertise and flexibility to create a digital presence that works as hard as you do.