EDP, a well recognized name in dental plans, required a newly designed website. Their objective was multi-faceted. In addition to providing membership support to existing plan members, they also needed to engage potential members, educating them on their affordable dental insurance alternative, and providing them with an online conversion method in the form of a multi-step form. Active Web Group coordinated efforts to realize EDP’s online business goals and now oversees their Search Engine Optimization, Paid Search, and Email Marketing campaigns. These efforts will not only maintain their existing client base but also assist EDP to reach new demographics throughout New York State and to further grow their business.
“AWG serves as a trustworthy marketing extension to our team. They have helped us grow our business digitally and truly are experts in their field. We continue to be impressed with the creative and innovative thinking they bring forth to our business.”