Digital Marketing Blog

Tips for Better Blog Writing

Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.

Common Sense Marketing Strategies For Your Website

This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.

What Is A/B Testing?

Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?

Common Mistakes When Managing PPC on Your Own

People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.

What is the Right SEO Budget?

Selecting the right SEO budget for your business can be a tricky task. Let's first assume that you will select the correct SEO company and they will, at least, do an decent job on getting you rankings. We will save the selection process and expectations for another time. You need to determine your SEO budget before you go out and hire a professional SEO agency. The right SEO investment for good search rankings varies for every company.

How A Website Can Be A Great Salesperson

Recently, we’ve all heard someone complaining about the economy and its effect on everything. I agree, money is tight all around, however it does not mean that people aren’t spending it.It just means you have to be more creative in attracting the “buyers” out there. Internet Marketing is a function of simply two things; making sure you’re getting as much targeted traffic as possible, second and very important, to make sure you’re converting that traffic at as high a percentage as possible.

SEO Questions Answered

Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.

Site Traffic Is An Important Part Of SEO

"Should A Client Be Aware of SEOS Who Guarantee Traffic?" Another great question I found on Quora! If your SEO specialist is focused on rankings, then your specialist will do whatever it takes to get you the desired rankings, even neglect getting your site traffic. You do know that traffic is not guaranteed with any ranking right! The following questions should come to mind if you acquired great rankings but don’t see an increase in traffic.

Tips for Better Lead Generation in 2011

2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads.

Email Marketing in 2011

Email marketing will need to combine with elements of social media in this new year. The Facebook email platform will make the merger of social media and email marketing easier this year. Email vendors are also offering social tools and ISPs are making inboxes more social. However, there are ways that marketers can effectively blend the different platforms.

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