An Overhaul of Hall’s Boat Website by AWG Quadruples Web Traffic
Hall’s Boat Corporation is located in scenic Lake George, NY, and has been operating since 1928. The prestigious company specializes in building, restoring and repairing wooden boats, and also operates a marina on the beautiful Lake George waterfront nestled at the base of the Adirondack Mountains.
While Hall’s Boat enjoyed a steady flow of business, the owners knew that there was great potential for increased sales and services. The key was reaching a larger audience, and letting target markets know about both their wooden boat repair and restoration services, as well as their full service marina and lodgings for Lake George vacationers.
Hall’s Boat contacted the online marketing specialists at Active Web Group, Long Island’s leading Internet Marketing solutions company. After first engaging in a comprehensive consultation in which the ultimate goals and desires of the Hall’s Boat team was discussed, the Hall’s Boat website was then tested for searchability and web traffic using several analytics.
It was revealed that the website was only receiving an average of 250 visitors per month. Clearly, an overhaul of the website was needed. The web design specialists at Active Web Group worked with Hall’s Boat to design a new layout and appearance to the website, with dedicated sections for the wooden boat repair and restoration services, the lodgings at Lake George, and the Hall’s Boating Club full service marina. The new design is welcoming, friendly, and enables visitors to find the information they require very quickly.
The SEO specialists at Active Web Group also focused on the content of the Hall’s Boat website, revising it so that it was better optimized for online searchability and specific keywords. After the launch of the revised website, the results were nearly immediate and overwhelmingly positive.
Within a 6-month timeframe, the average visitors increased from 250 per month to an average of 1,700 per month, based on free listing terms. Overall web traffic tripled, even during non-seasonal months in the dead of winter, in which business usually declined.
The combination of sophisticated SEO and a professional, custom designed website by Active Web Group has helped Hall’s Boat Corporation experience a tremendous increase in steady business through both the wooden boat restoration services and through the Lake George lodging and marina. Active Web Group and Hall’s Boat continue to work together to further optimize the website content and discuss new initiatives that will further contribute to the impressive rise in business.