Digital Marketing Blog

Black Hat SEO

You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.

How to Focus Your Email Marketing on the Customer

Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process.

Kim Kardashian Needs SEO

This week we were supposed to start a new part of our blog. It's supposed to be a point-counterpoint piece called, well, we haven't worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.

SEO in 2011: Search Engine Optimization Trends

Both SEO and pay per click advertising (PPC) allows small business owners to retain a competitive online presence. The Internet is continually changing as is the way customers search and shop online. New trends such as mobile search are altering the way people conduct business. Smart phones and mobile Internet access should be addressed as mobile search continues to rise when compared to traditional searches.

Using Social Media for Link Building

Building links through social media is a tool that many companies are taking advantage of. The purpose of using social media to build links is to develop effective business relationships. Builders monitor different social networks for different content and construct relationships with influencers. Link building often requires using media that is already out there. When […]

Web Design Trends 2011

Successful website design demands keeping up with current web design trends. Implementing the latest styles and techniques will increase marketability and allow businesses to remain competitive. As business continues to pick up in 2011, take a few moments to consider what will become popular this year.

Pay-Per-Click Marketing Mistakes You Might Be Making

A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.

SEO or PPC: Which is the Better Choice in a Tough Economy

PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.

Consistent Internet Marketing Leads to Stronger Market Share

The Internet is here to stay. More people than ever before are using the Internet to research hotels and choose their travel plans. In fact, some studies have found that 76 percent of people traveling for business rely on the Internet. Having a well designed website will allow you to take advantage of this growing development and increase your business. While creating the right website may seem too costly, the return on investment is well worth it. A website that is easy to navigate and accurately displays the features of your hotel will allow customers to feel an emotional tie to your establishment. Be sure to include pictures, maps, videos and customer recommendations on your website. These will help customers understand why your hotel is perfect for them.

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