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"Should A Client Be Aware of SEOS Who Guarantee Traffic?" Another great question I found on Quora! If your SEO specialist is focused on rankings, then your specialist will do whatever it takes to get you the desired rankings, even neglect getting your site traffic. You do know that traffic is not guaranteed with any ranking right! The following questions should come to mind if you acquired great rankings but don’t see an increase in traffic.
2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads.
Email marketing will need to combine with elements of social media in this new year. The Facebook email platform will make the merger of social media and email marketing easier this year. Email vendors are also offering social tools and ISPs are making inboxes more social. However, there are ways that marketers can effectively blend the different platforms.
While I was scrolling through some of the questions on Quora the other day, one question stood out to me amongst the rest, “What should I look for in an SEO consultant?” Personally, I have several years of experience as an SEO specialist. I’ve met SEO consultants and specialists of all walks of life. Some are great and love what they do while other SEO consultants should be avoided at all costs.
Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.
It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign.
Last week, it was JC Penney that Google came down on, for what could only be called "black hat SEO" techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.
A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”
The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other.
You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.
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