Search Engine Optimization (SEO) is a popular tool used to drive business to a webpage. When, attempting to improve SEO, people typically focus on rank, conversion rates and building links. However, content is an important element of SEO that many organizations overlook. There are four steps that will help writers create better SEO content, regardless of whether they consider optimization as they write or make it a separate process.

The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplication’s of each other.

When you look at search results, there is always a brief clip of information under the title. This is the Meta description. You usually determine the usefulness of a website by reading the Meta description. It is important to create a short but complete Meta description that will catch the attention of readers. Remember that this section should have no more than 165 characters.

A common mistake is to confuse density with frequency. Do not just randomly add keywords to a web page. Keyword frequency describes how many times the word or phrase appears. Density is the percentage of keywords on a page. Keyword density that is over five percent is close to spam, and will not be picked up by search engine spiders. Make sure that the keywords make sense in the content and that the content is well written and appealing to the target audience.

Page links can make or break the success of a web page’s SEO. It is essential that the links on a webpage come from legitimate companies. If a link is suspect, do not use it. Page links matter to both human readers and search engines. Yes, search engines know the difference between a reputable and disreputable website. Make sure that they have the type of reputation that you want reflected in your webpage.