About John Aloia

John Aloia is an SEO/SMM Specialist with Active Web Group and has worked on more then 50 successful campaigns for large and small businesses alike.

Why Use Social Media to Strengthen Your SEO?

While the adage "it takes money to make money" holds true, there are a few things, that don't necessarily require a cash investment on your part, that you can do to raise your visibility.

Google’s +1: What is it really?

Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.

Tips for Better Blog Writing

Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.

SEO Questions Answered

Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines.

The Wrath of Google

Last week, it was JC Penney that Google came down on, for what could only be called "black hat SEO" techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press.

4 Easy Steps to Better SEO

The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other.

Black Hat SEO

You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google.

Kim Kardashian Needs SEO

This week we were supposed to start a new part of our blog. It's supposed to be a point-counterpoint piece called, well, we haven't worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together.

SEO in 2011: Search Engine Optimization Trends

Both SEO and pay per click advertising (PPC) allows small business owners to retain a competitive online presence. The Internet is continually changing as is the way customers search and shop online. New trends such as mobile search are altering the way people conduct business. Smart phones and mobile Internet access should be addressed as mobile search continues to rise when compared to traditional searches.

Minimizing the Effects of Google’s Sandbox

Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club.

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