About John Aloia

Google’s +1: What is it really?

June 23rd, 2011

Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”. Read More »

SEO Questions Answered

April 8th, 2011

Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I was responding, the thought came to mind that more of you out there may have some of the same questions and concerns about how Search Engine Optimization works and what we as SEO Specialists do to make your site more visible to search engines. Read More »

The Wrath of Google

February 28th, 2011

Last week, it was JC Penney that Google came down on, for what could only be called "black hat SEO" techniques used on their behalf by a company that this author will no longer be directing your attention to. They can get their own [expletive deleted] press. Read More »

4 Easy Steps to Better SEO

February 22nd, 2011

The title of any work should define it, and the title of any SEO content needs to include the targeted key word or phrase. Search engine spiders start searching at the beginning of the content, and the key words should be the first thing they find. Remember that the title and tags should be similar but not exact duplications of each other. Read More »

Black Hat SEO

February 18th, 2011

You may have heard of SearchDex, then again, you may not have. SearchDex is the company that was handling JC Penney’s “Search Engine Optimization” during their latest brush with Google. Read More »

Kim Kardashian Needs SEO

February 11th, 2011

This week we were supposed to start a new part of our blog. It's supposed to be a point-counterpoint piece called, well, we haven't worked that out yet, but, a colleague of mine, Michael Panuthos and I were supposed to write this together. Read More »

SEO in 2011: Search Engine Optimization Trends

February 7th, 2011

Both SEO and pay per click advertising (PPC) allows small business owners to retain a competitive online presence. The Internet is continually changing as is the way customers search and shop online. New trends such as mobile search are altering the way people conduct business. Smart phones and mobile Internet access should be addressed as mobile search continues to rise when compared to traditional searches. Read More »

Minimizing the Effects of Google’s Sandbox

February 3rd, 2010

Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for decent search rankings. Although this age delay varies from site to site, on average new websites with new domains must wait six months before they will be allowed into Google’s coveted Top Positions club. Read More »

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