In recent years, Bing PPC campaigns have emerged as a strong alternative to Google. While Pay-Per-Click can be found on almost every search engine on the Internet, Bing, along with their partner sites such as Yahoo, has garnered about 30% of the total market share. For this reason, a Bing PPC campaign managed by Active Web Group can propel your online business to the forefront of this niche market. Consult with our PPC professionals learn how to showcase your enterprise to best advantage through our Bing Pay-Per-Click advertising management.
Why Choose a Bing Pay-Per-Click Campaign Over Google?
One question that is asked all the time is “why would I choose Bing over Google?” It is widely understood that Google is a Pay-Per-Click advertising giant. However, with Google’s considerable amount of traffic comes considerable competition. Remember, Bing receives 30% of the total Internet search traffic. Thirty percent might not sound like a lot, but 30% of the total number of Internet searches still amounts to millions of searches. What business wouldn’t like to have some of that market share from their target market?
Bing Pay-Per-Click Campaign Costs
Generally, Bing PPC campaigns cost less than Google campaigns. Since fewer people are advertising on Bing, it is less competitive and the advertising will be less expensive. This means that you will pay the same or less than you would on Google for a highly competitive keyword and likely yield better results.
Bing Includes Yahoo!
Bing and Yahoo! merged in mid 2009. Since then its users have been provided with an even bigger online market share. Because these two search engines have merged, PPC advertisers will get a greater reach online. The ads that you use for your business will appear on both of the search engines and all of the partner sites. Some of these partner sites include the Wall Street Journal, FOX Sports and CNBC. This gives your advertisements more room to grow and more and more varied demographics to reach.
Active Web’s PPC professionals stay current and ahead of Pay-Per-Click industry trends. When PPC evolves, we evolve to continue to provide our clients with optimal results for their ad spend. Active Web Group can provide value to your online business utilizing the Bing search engine. Contact us today to review your Pay-Per-Click account or to have us develop a strategy that will be profitable for you and your business Call us today at (800) 978-3417!