eCommerce

Insecure Feeling: Google’s Two-Step Authentication Process

It’s like that joke that nobody gets but no one speaks up and says, “What’s so funny?” Well if you've ever been hacked, you get it. The need for tighter online security measures, that is. While your personal computer may not have been exposed, chances are that your personal information on a third-party database has. To further complicate the issue, when a major retailer’s security has been breached and its database hacked, the infringement may not be announced for some time.

Active Web Group Provides eCommerce Strategies That Work

All the leading websites for E-Commerce have one thing in common: customers that come back to them time and again. The fundamental key to a successful E-Commerce website is to develop an online marketing strategy that encourages a customer to return to your site to make further purchases.

Should I Sell Products On My Website?

I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be […]

What is Customer Lifetime Value?

What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.

Now Serving Number…

This past Fathers Day my fiancé and I decided to take my Grandfather out to eat. When we got to the restaurant, the valet parking attendant gave me a ticket and proceeded to park my car. Once we entered the restaurant, the hostess gave us a pager to notify us when our table was ready. It’s in these routine exchanges that a sensible solution to the ever growing Cross-Site Request Forgery, or CSRF, attacks can be formulated. Let’s first define what CSRF is.

Easy Link Building

Most marketing managers know the value of good search engine rankings. The main three elements of achieving good rankings are site architecture, on-page optimization, and back links.

Finding Value in Meta Description Tags

When conducting a search in the search engines, the first thing you see is the title of the page, beneath the page title is a short description of the website. The description of the website is also known as a Meta Description Tag. Meta Description Tags are optional tags found in the head of a website that tell the search engines what your website is about.

Some Salt on that Password Please

History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.

Importance of Customer Service

What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.

Is My Print Advertising Working?

I speak to all kinds of business owners on a daily basis. Sometimes it’s very clear how I can help them, and sometimes it takes a bit of time for me to figure out how I can provide them with a service or product that they can make use of.

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